National Sales Manager - for FMCG Flour/Bakery Division

National Sales Manager – Flour Division

Role Summary:

Lead the nationwide sales organization for a flour milling business, driving sales growth, achieving targets, and managing national sales operations. The role requires strong leadership and experience in FMCG, food manufacturing, or distribution.

Key Responsibilities:

• Lead and manage all national sales activities and personnel.
• Develop and execute sales strategies aligned with business goals.
• Manage nationwide sales operations, promotions, and collections.
• Set and achieve regional/territory sales targets.
• Manage relationships with distributors, dealers, and institutional clients.
• Analyze market trends, competitors, and customer needs for growth opportunities.
• Coach and develop regional/area sales teams.
• Monitor accounts receivable and collection performance.
• Prepare sales forecasts, reports, and performance analyses.
• Coordinate with Marketing, Production, and Logistics to ensure product availability.
• Ensure compliance with pricing, credit, and company policies.

Main Qualifications:

• Bachelor's degree in Business, Marketing, Management, or related field; MBA is a plus.
• 6–10 years progressive sales experience, including 3–5 years in senior/national sales management.
• Background in baking, food manufacturing, FMCG, or distribution preferred.
• Proven success in achieving sales targets and managing nationwide sales teams.
• Strong leadership, negotiation, people management, analytical, and strategic planning skills.
• Knowledge of credit and collection processes.
• Willing to travel extensively nationwide.
• Strong English and Filipino communication skills.

Position Details:

• Reports to: AVP – SBU Head of Flour Division
• Direct reports: Regional Sales Managers and District Sales Managers

Ideal Candidate Profile:

A senior sales leader with strong FMCG/food distribution experience, nationwide sales management exposure, distributor/dealer relationships, and a proven record of delivering sales targets.