Multifamily Digital Marketing Specialist

Multifamily Digital Marketing Specialist

Job Type: Full-Time

Work Hours: Monday to Friday, 8:00 AM to 5:00 PM Pacific Time, with a 1-hour break

Salary: $1,200 per month

Job Overview:

We are seeking a results-driven Multifamily Digital Marketing Specialist to centralize and manage online marketing efforts across a multifamily portfolio, including Meta, TikTok, and Apartments.com, while driving apartment leasing performance. This role is responsible for generating qualified leasing leads through digital marketing, consistent and automated content posting, and lead follow-up coordination, as well as data-driven optimization.

The ideal candidate has a strong understanding of both digital marketing and the multifamily industry, with hands-on experience managing online apartment marketing channels. They are creative, analytical, and organized, with the ability to create content, schedule and automate posts, monitor online leads, and follow up with property managers to help ensure leads are addressed promptly.

This individual will work closely with leasing and operations teams to ensure marketing initiatives align with property availability and business objectives.

Key Responsibilities:

• Develop and execute digital marketing strategies to generate qualified leasing leads and maximize occupancy across a multifamily portfolio.
• Centralize and manage online marketing activities across Meta, TikTok, and Apartments.com, ensuring listings and marketing content remain current and consistent.
• Plan, manage, and optimize paid advertising campaigns across major digital marketing platforms.
• Create engaging marketing content for apartment communities, available units, promotions, and social media channels using property photos, videos, floor plans, and other creative assets.
• Create, schedule, and automate social media posts and other recurring online marketing content.
• Write persuasive, high-converting marketing copy for apartment communities, available units, and promotional campaigns.
• Monitor, analyze, and optimize campaign performance to improve cost per lead, cost per lease, and overall return on advertising spend.
• Monitor incoming online leasing leads and follow up with property managers to ensure leads are routed, tracked, and addressed in a timely manner.
• Develop targeted marketing strategies for lease-ups, stabilized communities, and challenging-to-lease properties.
• Evaluate and test new advertising channels, audience segments, and creative approaches to improve campaign effectiveness.
• Collaborate with leasing and operations teams to align marketing initiatives with property availability, leasing priorities, and occupancy goals.
• Track key marketing performance metrics (KPIs) and provide regular reports with actionable insights and recommendations.
• Stay informed on multifamily marketing trends, digital advertising best practices, and emerging technologies to continuously enhance marketing performance.

Required Skills & Qualifications:

• 3+ years of digital marketing experience, with multifamily apartment industry experience required.
• Proven track record of generating qualified apartment leasing leads through digital marketing.
• Hands-on experience managing online marketing channels such as Meta, TikTok, and Apartments.com.
• Experience creating, scheduling, and automating social media posts and digital marketing content.
• Strong experience managing paid digital advertising campaigns across major advertising platforms.
• Deep understanding of customer acquisition, lead generation, audience targeting, conversion optimization, and digital marketing analytics.
• Experience creating and optimizing digital marketing campaigns using existing creative assets, including property photos, videos, and floor plans.
• Strong content creation and marketing copywriting skills, with the ability to create engaging content for apartment communities and available units.
• Strong analytical skills with the ability to evaluate campaign performance, optimize advertising spend, and deliver measurable ROI.
• Excellent written English communication skills.
• Highly organized with strong project management and time management abilities.
• Experience marketing Class A, B, and/or C multifamily communities.
• Experience supporting multiple apartment communities or geographically diverse property portfolios.
• Experience working with online apartment marketplaces and lead-generation platforms.
• Leasing agent experience in a multifamily environment, particularly experience using or managing online apartment marketplaces, is highly preferred.
• Familiarity with CRM and leasing management systems.
• Basic graphic design and/or video editing experience is a plus.
• Demonstrated ability to generate qualified leasing leads, coordinate lead follow-up with property managers, and improve occupancy through digital marketing strategies.

Note: An NBI or police clearance will be required upon acceptance of the job offer.