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Emapta Global

Mid-Level Google Ads Performance Specialist

3-5 Years
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Job Description

Lead High-Performance Campaigns in Financial Services

Our client, iCash, is one of Canada's leading online short-term lenders, trusted by over 500,000 customers for fast, secure, and transparent financial solutions. With over 1.9 million loans issued, $178M+ in customer savings, and $8.6M+ in cashback rewards delivered, they are redefining digital lending through technology, compliance excellence, and performance-driven marketing.

This is your opportunity to manage large-scale, high-accountability Google Ads campaigns in a regulated financial services environment-fully remote, night shift, and performance-focused.

Be Part of Our Client's Team:

As a Mid-Level Google Ads Performance Specialist, you will take full ownership of large-scale, performance-driven campaigns within a regulated financial services environment. Working on a permanent WFH night shift setup, you will manage end-to-end campaign execution-from optimization and audit analysis to compliance monitoring and structured reporting. This role requires strong analytical thinking, data-backed decision-making, and disciplined process management to ensure campaigns consistently meet CPA, ROAS, and conversion targets while adhering to strict Google Ads policies and regulatory standards.

Career Snapshot:

Employment Type: Full Time

Shift: Night Shift, Weekends Off

Work Setup: Work From Home

Salary: PHP 50,000 - PHP 75,000

Perks That Elevate Your Career:

  • Competitive Salary Package
  • Night differential pay to maximize your earnings
  • Permanent WFH arrangement
  • HMO coverage with free dependent upon regularization
  • Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
  • Fixed weekends off
  • Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
  • Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
  • Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
  • Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
  • Unlimited opportunities for employee referral incentives across the organization
  • Standard government and Emapta benefits
  • Total of 20 annual leaves to be used on your own discretion
  • Fun engagement activities for employees
  • Mentorship and exposure to global leaders and teams
  • Career growth opportunities
  • Diverse and supportive work environment

What You Bring to the Table:

  • 3-5 years managing large-scale Google Ads accounts with full ownership of campaign performance
  • Proven experience in financial services or other highly regulated industries
  • Advanced proficiency in Google Ads (interface & Editor): campaign structures, match types, bid strategies, asset formats, and compliance
  • Strong analytical thinking-optimizing based on CTR, CPA, conversion rate, ROAS, and structured data interpretation
  • Advanced Excel/Google Sheets skills (VLOOKUP, IF, pivot tables) for performance analysis
  • Hands-on experience with Google Analytics 4 and Google Tag Manager
  • Experience conducting structured campaign audits with documented recommendations
  • Experience maintaining logs, QA workflows, compliance documentation, and policy tracking
  • Strong logical reasoning and structured decision-making
  • Clear escalation process supported by metrics and business justification
  • Excellent written communication skills for reporting insights and risks

Your Key Responsibilities:

  • Run daily checks across campaigns, auction insights, spend, performance, conversions, and metrics
  • Track Google Ads policy alerts, ad disapprovals, and billing issues through resolution
  • Deliver detailed analysis and escalate issues with supporting data
  • Review search term reports to identify new keyword opportunities
  • Conduct competitor and keyword research to identify new opportunities
  • Prepare negative keyword recommendations and apply approved negatives at the correct level (ad group, campaign, or account-wide)
  • Update approved ad text: headlines, descriptions, sitelinks, callouts, structured snippets
  • Upload approved creative assets, including images, logos, and videos
  • Collaborate with creative teams to ensure timely delivery of assets for campaigns
  • Track and document all disapprovals, limited ads, and policy warnings with root cause analysis
  • Open and manage Google support cases for ad disapprovals and policy-related issues through resolution
  • Maintain a ticket log with case numbers, status updates, and resolution details
  • Prepare clean weekly and monthly data exports for reporting
  • Document all account changes with detailed implementation notes
  • Implement approved changes through established processes

Welcome to Emapta Philippines!

Join a team that values camaraderie, excellence, and growth. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment.

Apply now and be part of the #EmaptaEra!

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About Company

Job ID: 144489685