Are you passionate about scaling DTC brands through data-driven paid media strategies
GrowthAssistant is looking for a Paid Media Specialist who's skilled in Meta Ads and Google Ads, and eager to work with a fast-growing portfolio of direct-to-consumer brands.
If you love optimizing campaigns, testing creative ideas, and collaborating with cross-functional teams this is the perfect opportunity to take your paid media career to the next level.
Compensation & Perks
Salary Range: 70,000 95,000/month (Final offer based on skills and experience matched to role requirements)
Work Setup: 100% permanent work-from-home
Bonuses:
- $25 monthly perfect attendance bonus Performance bonus
- Anniversary bonus (5,000 at 1 year; 10,000 at 2 years)
- $300 referral bonus per successful hire
Paid Parental Leave
Paid Time Off:
- 7 holiday PTO days/year
- 6 regular PTO days/year
Health Coverage: Comprehensive HMO plan
The Role
As a Paid Media Specialist, you'll play a key role in executing, optimizing, and scaling paid social and search campaigns across multiple DTC brands. You'll work closely with Growth Managers and creative teams to drive measurable results while ensuring flawless execution across all accounts.
What You'll Do
- Execute & optimize paid campaigns across Meta (primary) and Google Ads (secondary) for multiple DTC brands.
- Build and launch ad campaigns from scratch, conduct A/B tests to identify winning audiences, creatives, and placements.
- Analyze campaign performance using KPIs like ROAS, CTR, CPM, and CAC to guide daily optimizations.
- Support senior growth leads by managing campaign execution, trafficking, and QA freeing them to focus on strategy.
- Communicate proactively with brand and portfolio teams through Slack, Notion, and video calls.
- Pull reports and insights from ad platforms, BI dashboards (Sigma, Looker, etc.), and Google Sheets to surface trends and opportunities.
- Collaborate cross-functionally with creative, analytics, and marketing stakeholders to ensure campaigns align with each brand's goals.
- QA campaign performance across brands and flag optimization needs for the senior team.
- Participate in weekly growth syncs to review performance and share learnings across the portfolio.
What We're Looking For
We're seeking a hands-on, analytical marketer who thrives in a fast-paced environment and loves diving deep into performance data.
- 23 years of experience managing Meta Ads campaigns (launching, optimizing, scaling).
- 1+ year of Google Ads experience (feed-driven formats like Shopping & PMax preferred).
- Strong understanding of key metrics: ROAS, CTR, CPM, and CAC.
- Experience managing multiple DTC brands simultaneously (agency or portfolio model).
- Proficiency with Shopify, Slack, Notion, and Google Sheets.
- Familiarity with BI dashboards (Sigma Computing, Looker, or similar).
- Excellent written and verbal English communication skills.
- Proven success supporting U.S.-based marketing teams remotely.
- Ability to work U.S. business hours.
Nice to Have
- Experience with Pinterest, Amazon, or affiliate marketing channels.
- Basic understanding of influencer or UGC content workflows.
- Familiarity with AI tools for creative optimization or reporting.
- Genuine interest in long-term growth and multi-brand collaboration.
Why You'll Love Working Here
At GrowthAssistant, you'll collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in your career. We value your growth and recognize your contributions every step of the way.
Apply today and take the next step in your career with GrowthAssistant!
