Role Overview:
You'll manage the full Meta Ads lifecyclefrom strategy to creative to reporting. This includes working from client briefs, writing ad copy, creating image and video creatives, and managing and optimizing campaigns for ROI.
Key Responsibilities:
- Develop campaign strategy based on intake forms (audience, budget, goals, USP)
- Write high-converting ad copy tailored to UK audiences (especially Scotland)
- Create still image ads using stock or provided assets
- Develop video scripts and direct creative concepts
- Work alongside a videographer and edit basic ad videos when needed
- Launch, manage, and optimize Meta campaigns
- Track ROI, CPL, CPA and adjust accordingly
- Provide weekly reporting via Notion (ad performance, next steps, optimization summary)
- Ongoing improvement of current processes & SOPs to deliver exceptional value to our clients
- Embrace the culture of going above and beyond for clients to ensure we exceed expectations
Must-Have Skills:
- Proven experience running successful Meta Ads campaigns
- Strong copywriting and creative direction skills
- Ability to independently manage and execute campaigns from scratch
- ROI-driven mindset and results-focused reporting
- Familiarity with ad formats tailored for UK real estate/home improvement industries
Nice-to-Haves:
- Video editing skills (basic level acceptable)
- Experience with Notion for reporting and documentation
