Job Description
About Us
Outsourced.ph is a leading ISO certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1000 talented professional.
The Client
A fast-growing women's health and supplements brand helping women with PCOS understand and support the root causes of their symptoms. Founded by Clinical Nutritionist and Fertility Educator, it takes a science-backed, root-cause approach to hormonal health, with products and education designed to help women feel informed, supported, and empowered on their PCOS journey.
The Role
We're looking for a Meta Media Buyer to execute and optimize paid acquisition across Facebook and Instagram using company's internal media buying SOP.
This role is ideal for someone who is disciplined, detail-oriented, collaborative, and confident following a structured testing and scaling process. You'll be responsible for managing
day-to-day Meta execution, launching tests correctly, monitoring performance, making data-backed recommendations, and ensuring the account is managed in line with our agreed internal framework.
This is not a role for someone who wants to completely reinvent the account structure from day one. We're looking for someone who can work within a proven operating system, follow the SOP carefully, flag when something isn't working, and collaborate with the growth and creative teams to continuously improve performance.
The right person will be comfortable balancing performance marketing discipline with strong communication, clear documentation, and respect for the existing strategy.
Key Responsibilities
- Execute company's internal Meta media buying SOP across testing, optimisation,
scaling, and reporting.
- Set up campaigns, ad sets, ads, budgets, naming conventions, UTMs, and tracking
checks accurately.
- Launch new creative tests on time and ensure each test follows the agreed structure,
spend thresholds, and decision rules.
- Monitor campaigns daily and take action based on agreed performance targets,
including pausing losers, scaling winners, and flagging issues early.
- Maintain strong account hygiene so spend is controlled, tests are easy to read, and
performance decisions are clear.
- Provide clear daily and weekly updates on performance, actions taken, blockers, and
next steps.
- Collaborate with the growth and creative teams to turn performance learnings into better
hooks, angles, formats, offers, and landing pages.
- Escalate tracking, delivery, spend, or setup issues before they become costly.
- Protect company's brand standards by ensuring creative remains empathetic,
PCOS-aware, compliant, and aligned with our tone.
- Suggest thoughtful improvements to the SOP over time, while following the existing
process unless changes are agreed.
Qualifications
- Proven experience managing Meta Ads for a DTC ecommerce brand, ideally in
supplements, wellness, beauty, health, or another performance-driven category.
- Strong understanding of Meta campaign setup, creative testing, ABO/CBO structures, optimisation, and scaling.
- Highly disciplined with SOPs, naming conventions, budget rules, testing thresholds, and reporting processes.
- Strong performance literacy, with the ability to read key metrics, follow agreed decision rules, and take clear action on pausing, scaling, or escalating tests.
- Excellent attention to detail across campaign setup, tracking, spend control, and account hygiene.
- Strong communicator who can provide clear updates, flag issues early, and explain what action is being taken and why.
- Collaborative working style, with the ability to partner closely with growth, creative, CRO, and retention teams.
- Low ego, high ownership approach, with the ability to take feedback, ask clarifying questions, and follow agreed processes.
- Strong creative judgment, especially around what angles, hooks, formats, and offers are worth testing.
- Comfortable working in a fast-moving startup environment where accuracy, speed, and accountability matter.
Bonus Skills
- Experience working with Triple Whale, Shopify, Lifetimely, Intelligems, Skio, Klaviyo, or similar ecommerce tools.
- Experience managing structured creative testing systems with clear spend thresholds and kill criteria.
- Experience in supplements, women's health, hormonal health, or regulated wellness advertising.
- Strong creative instincts across hooks, angles, UGC, statics, advertorials, and landing page alignment.
- Experience working closely with creative strategists, UGC creators, editors, or internal growth teams.
- Understanding of subscription-first offers, low-ticket acquisition offers, quiz funnels, advertorial funnels, or post-purchase upsells.
- Experience in small teams or founder-led startups where ownership, communication, and follow-through matter.
Work Schedule
- Monday - Friday 6AM-10AM / 7AM - 11PM PH Time
Location
Note: As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.
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