Overview
We are seeking a data-driven Meta Ads & Analytics Specialist who specializes in full-funnel attribution. While the day-to-day involves Meta Ads execution, the core of this role is integrated tracking. You won't just be running ads; you will be responsible for ensuring that every dollar spent across Meta, Google, and Email is trackable back to a specific booking or conversion. We need an architect who can consolidate fragmented data into a single, reliable source of truth.
Rate:
- Equivalent of USD 1243/month in the applicant's local currency
Schedule:
Responsibilities
- Build a unified tracking ecosystem connecting Meta Ads, Google Ads, Email (e.g., Klaviyo/Mailchimp), and Social Media.
- Implement end-to-end tracking for booking links (Calendly, Acuity, etc.) to ensure we know exactly which source generated a final appointment.
- Move beyond Last Click. Setup and manage attribution windows that account for multi-touch journeys across different marketing channels.
- Build and maintain a Source of Truth dashboard (e.g., Looker Studio or specialized CRM reporting) that aggregates data from all channels.
- Monitor website analytics and visitor behavior to identify friction points in the conversion funnel.
- Translate raw data into business intelligence—proactively advising where to increase spend and where to cut based on measurable ROI, not just platform metrics.
- Execute campaigns with a heavy focus on high-intent professional audiences and retargeting.
- Ensure the Meta Conversions API (CAPI) and Pixel are perfectly synced with website events and booking platforms.
Requirements
- Mastery of Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Conversions API.
- Deep understanding of UTM parameters, first-party data, and how to track conversions across third-party booking platforms.
- Advanced proficiency in building automated, consolidated reports (Looker Studio, PowerBI, or similar).
- High-level execution skills in Meta Ads Manager and Google Ads.
Success Metrics
- 100% of bookings and leads are correctly attributed to their original marketing source.
- A live, consolidated dashboard that the client can check at any time to see cross-channel performance.
- Evidence of budget shifts made based on attribution data that resulted in a lower Cost Per Booking.
- Zero blind spots in the tracking of the customer journey from first touch to final sale.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note
- Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
(54435402774)
