SONELA Beauty is looking for a Meta Ads Manager who can own both performance marketing AND ad creative development. We need someone who understands that strong Meta performance is not just about campaign setup. Creative, messaging, hooks, and constant testing are equally important.
Responsibilities
- Manage and optimize Meta Ads across Facebook & Instagram
- Build campaigns for customer acquisition, conversions, retargeting, and scaling
- Monitor ROAS, CPA, CTR, CPM, CVR, AOV and other key performance metrics
- Develop ongoing creative testing strategies
- Create and edit performance-focused video ads using existing UGC, creator content, and brand assets
- Turn raw creator footage into multiple ad variations
- Write hooks, headlines, primary text, ad copy, CTAs, and offers
- Add compelling text overlays, captions, hooks, callouts, and CTAs directly onto videos
- Identify strong moments from longer creator videos and repurpose them into short-form ads
- Create different opening hooks and messaging angles from the same footage for A/B testing
- Develop static ads, video ads, carousels, and other paid-social creative
- Analyze which creative concepts, hooks, copy, and formats are driving performance
- Refresh underperforming creatives and continuously develop new iterations
- Provide clear weekly reporting with insights, learnings, and next-step recommendations
What We're Looking For
- Proven experience managing Meta Ads for DTC/e-commerce brands
- Strong understanding of beauty, skincare, fashion, or consumer brands preferred
- Hands-on video editing and paid-social creative experience
- Strong direct-response copywriting skills
- Ability to create scroll-stopping hooks and text overlays
- Experience working with UGC and influencer content
- Strong understanding of Meta creative best practices
- Comfortable owning the full process from creative concept → ad creation → campaign launch → optimization → reporting
- Data-driven, proactive, and constantly testing new ideas
Important
This is not just a media buying position. We are specifically looking for someone who can manage Meta Ads and create the actual advertising assets.
Please apply with:
- Examples of Meta accounts/campaigns you've managed
- Monthly ad spend you've managed
- ROAS/CPA results
- Examples of video/static ads you've personally created or edited
- Examples of ad copy and hooks you've written
- DTC/e-commerce brands you've worked with
About SONELA Beauty
SONELA Beauty is a growing clean beauty brand combining skincare-powered makeup, Ayurvedic-inspired ingredients, and modern beauty innovation. We're looking for someone who can help us aggressively test, learn, and scale through high-performing paid social creative.
