Media Relations Manager - Corporate & Advocacy Communications

Media Relations Manager - Corporate & Advocacy Communications

Position Summary

The Media Relations Manager leads the development and execution of strategic media relations initiatives that strengthen client reputation, increase earned media opportunities, and support integrated communications, public relations, advocacy, and marketing campaigns. The role serves as the agency's media relations expert, cultivating strong relationships with journalists, editors, influencers, industry partners, and key stakeholders while providing strategic counsel to clients and internal teams.

Working closely with Account Management, Strategy, and Content teams, the Media Relations Manager drives media engagement strategies, oversees media intelligence and reporting, mentors junior team members, and contributes to business growth through innovative communications solutions and thought leadership.

Key Responsibilities

• Participate and manage the agency's media relations initiatives by developing and maintaining strategic relationships with journalists, editors, broadcasters, influencers, content creators, industry associations, and key opinion leaders across the Philippines and Southeast Asia, spanning traditional, digital, and emerging media platforms.
• Develop and execute comprehensive media engagement strategies that maximize earned media opportunities, strengthen client visibility, and support integrated communications, public relations, advocacy, and marketing campaigns.
• Serve as TREYNA PR's media advisor by providing strategic recommendations on communications planning, messaging, media positioning, crisis communications, stakeholder engagement, and reputation management.
• Partner with Account Management, Strategy, and Content teams to develop compelling story angles, editorial opportunities, and integrated communications programs that align with client business objectives.
• Give strategic input on the planning and execution of media launches, press conferences, interviews, media briefings, editorial meetings, media visits, and other press activities while serving as the primary liaison for media representatives.
• Provide on-ground support in media management during press events and activations as needed, and respond to ad hoc media requests for statements, commentary, or interviews.
• Prepare, review, and oversee the distribution of press releases, media advisories, briefing materials, interview guides, press kits, invitations, statements, and other media communication materials.
• Monitor traditional, online, broadcast, social, and influencer media coverage for assigned clients, competitors, industries, and emerging issues, providing timely analysis and strategic recommendations.
• Develop executive media intelligence reports, publicity value reports, competitor analysis, media performance reports, and communication insights that support informed decision-making and continuous campaign optimization.
• Lead the development of quarterly media relations tactical plans, including budget-setting, procurement of media tokens, arrangement of media visits, and introducing clients and agency staff to relevant media contacts—all aimed at deepening TREYNA PR's relationships across the media landscape.
• Maintain and continuously strengthen the agency's media, journalist, influencer, and industry databases while identifying new partnership opportunities that expand the agency's media network and capabilities.
• Coordinate with third-party monitoring partners, media vendors, suppliers, and external service providers to ensure efficient media monitoring, reporting accuracy, and successful campaign implementation.
• Collaborate with other Media Relations Managers and junior media relations professionals by promoting best practices, editorial excellence, collaboration, and continuous professional development.
• Recommend and implement improvements to media relations processes, reporting systems, workflows, and service offerings to enhance operational efficiency and client value.
• Support business development initiatives by contributing media insights, communication strategies, editorial recommendations, and media engagement plans for pitches, proposals, and new business opportunities.
• Stay ahead of developments in journalism, media, digital communications, influencer marketing, AI tools, content platforms, and the evolving communications landscape to strengthen agency capabilities and maintain industry leadership.
• Represent the agency professionally during client engagements, industry conferences, networking activities, media events, and professional organizations while strengthening the agency's reputation and long-term industry relationships.