Job Description
The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis.
Job Description:
Key responsibilities: Delivers regular, sharp, action-oriented reporting on our digital estate, including performance across Social Media, Website, Search, Paid, CRM and Email Works closely with the Digital Marketing Team, defines and tracks suitable KPIs, automating as much of our reporting as possible through dashboard technology and providing optimisation guidance where possible Manages comprehensive Audience Segmentation and Propensity Modelling, leveraging CRM, historical and behavioural data Where relevant, leverages third party data to enhance our targeting strategy Works with the Digital Marketing Team, embed an audience-led approach to our digital content and channels
Location:
Makati City
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Permanent
