The Media Buying Specialist is someone who understands where attention lives—and how to place brands right in the middle of it. In this role, you'll focus on planning, negotiating, and executing media placements across digital platforms, publications, and select creators to drive real results. It's about making smart media decisions, securing the right placements, and optimizing campaigns that actually perform.
Key Responsibilities
- Plan and execute media buying strategies across digital platforms, online publications, and creator channels.
- Identify and evaluate media opportunities that align with each client's objectives and target audience.
- Handle outreach, rate negotiations, and placement bookings with media partners and platforms.
- Manage media budgets, ensuring cost-efficiency and strong ROI across campaigns.
- Track campaign performance, analyze results, and optimize placements based on data and insights.
- Coordinate with internal teams to align media plans with overall campaign strategies.
- Stay updated on media trends, platform changes, pricing benchmarks, and industry best practices.
Qualifications
- A degree in Communications, Marketing, Advertising, or a related field.
- Experience in media buying, media planning, digital advertising, or partnerships is a plus.
- Open to fresh graduates.
- Solid understanding of digital platforms (TikTok, Instagram, YouTube, and online publications).
- Strong negotiation and analytical skills.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns at once.
- Clear communicator who can work cross-functionally with different teams.
- Proactive and results-driven mindset.
- Available to start immediately.
