About the Role
We are looking for an experienced Meta Ads Media Buyer to manage large-scale paid advertising for a high-growth DTC fashion brand, overseeing approximately €1M/month in ad spend. This hands-on role will own campaign launches, testing, optimization, budgeting, and scaling, working closely with the internal creative team to drive strong performance.
Key Responsibilities
- Launch, manage, and optimize Meta advertising campaigns using approved creative assets.
- Build and maintain effective campaign and ad set structures based on testing and scaling objectives.
- Set, monitor, and adjust campaign and ad set budgets to maximize performance and maintain efficient budget pacing.
- Execute a structured testing process across multiple creative variations and campaign configurations.
- Monitor campaign performance and identify winning and underperforming ads quickly.
- Make informed kill, maintain, and scale decisions based on performance data.
- Optimize campaigns based on key performance metrics, including:ROAS
- CPA
- CTR
- CVR
- MER
- CPM and other relevant performance indicators
- Manage audience targeting, bidding strategies, placements, and budget allocation.
- Identify opportunities to scale successful campaigns while maintaining efficiency.
- Monitor for issues such as ad fatigue, delivery problems, declining performance, and Meta policy/account issues.
- Provide clear, actionable performance feedback to the Senior Creative Strategist to help inform future creative testing.
- Communicate campaign performance, insights, and recommendations directly to the founders.
- Take ownership of the day-to-day performance and management of the Meta advertising account.
What We're Looking For
- Proven, hands-on experience managing Meta Ads Manager at significant advertising spend.
- Strong experience with DTC, e-commerce, consumer brands, or similar businesses.
- Demonstrated experience scaling Meta campaigns—not just running small-budget tests.
- Comfortable independently managing substantial advertising budgets and making data-driven scaling decisions.
- Strong understanding of Meta campaign structures, testing methodologies, audience targeting, bidding, optimization, and performance analysis.
- Highly analytical and comfortable working with performance data and identifying the reasons behind campaign results.
- Able to clearly explain why a campaign, ad, or creative should be scaled, maintained, or paused.
- Strong communication skills, particularly when translating performance data into clear and actionable creative feedback.
- Highly organized and proactive, with strong ownership of campaign performance.
- Experience in fashion/apparel or other consumer-focused e-commerce is a plus.
What This Role Is NOT
We are specifically looking for a specialist Meta Media Buyer, so please note:
- This is not a creative role. You will not be responsible for developing creative concepts, angles, hooks, scripts, or ad concepts. These are handled by our Creative Strategist.
- This is not a creative management role. You will work closely with the creative team but will not manage the AI Video Editor or AI Graphic Designer.
- This is not a generalist digital marketing role. We need someone with deep, hands-on expertise specifically in Meta Ads rather than someone with limited experience across multiple marketing channels.
- This is not an entry-level media buying position. Candidates whose experience is primarily with very small budgets (e.g., $50–$100/day) will not be the right fit.
- We need someone who is comfortable operating at meaningful scale, making independent decisions, and taking ownership of advertising performance.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations (for full-time roles only)
Note
- Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
