Media Buyer / Creative Strategist

Meta Media Buyer & Creative Strategist

Full-time | Remote | QLD

How to Apply

Send through your CV and a portfolio of Meta campaigns you're proud of. Please include ad scripts or creative you wrote and the results they drove. Must attach a portfolio to be considered

About Salt Agency

Salt is a Brisbane-based performance and creative growth agency with an in-house studio in Albion. We deliver end-to-end solutions across branding, web design and development, videography, photography, content creation and graphic design, alongside paid search, paid social, social media management and SEO. Strategy, media and production all sit under one roof, so the creative and the media plan are built together rather than handed between teams. That's how we grow businesses.

The Role

We're looking for a highly experienced Meta media buyer who thinks like a creative strategist. You'll own paid social performance across our client portfolio, from offer and messaging through to scripting, launch, testing and scaling.

On Meta, creative is the targeting. The algorithm rewards brands that feed it a steady stream of strong, varied creative backed by a compelling offer. We need someone who lives by that. You'll shape the offer, write the scripts and hooks, brief our in-house studio, then test and scale the winners.

What You'll Do

• Own Meta Ads strategy and performance across multiple client accounts, from account structure and campaign builds through to scaling.
• Lead creative strategy for paid social. This covers angles, hooks, messaging and testing roadmaps grounded in audience and market research.
• Write ad scripts for UGC, founder-led, testimonial and studio-produced video, as well as copy for static and carousel ads.
• Develop and refine offers (bundles, lead magnets, promotions, guarantees and pricing angles) that lift conversion rates and lower acquisition costs.
• Run structured creative testing, identify winners quickly and scale them profitably using Advantage+ and manual campaign structures.
• Monitor creative fatigue and keep a consistent pipeline of fresh concepts and iterations moving through production.
• Manage budgets and pacing, tracking performance against KPIs such as CPA, ROAS and MER.
• Analyse campaign and creative data, prepare clear reports and turn insights into next steps for clients and the team.
• Brief and work with our videographers, designers and content creators to turn strategy into scroll-stopping creative.
• Work alongside our Google Ads specialist and account managers so paid social and search work together toward client goals.

What You'll Bring

• Experience buying on Meta, ideally within an agency.
• A proven track record of scaling Meta accounts profitably, with results you can walk us through.
• Deep creative strategy capability. You understand direct response principles, buyer psychology and what makes an ad convert in the feed.
• Strong scripting and copywriting skills, with examples of ad scripts or creative you've written or directed.
• Experience building and testing offers that measurably improved campaign performance.
• Expert knowledge of Meta Ads Manager, Advantage+, Meta Pixel and Conversions API, plus GA4 and attribution tools.
• Sharp analytical skills and the ability to turn data into clear creative and media decisions.
• Confident communication with clients and internal teams, and the ability to lead creative conversations rather than just follow briefs.
• The ability to juggle multiple accounts, budgets and deadlines in a fast-paced agency environment.
• Experience with TikTok Ads is a bonus.
• A tertiary qualification in Marketing, Advertising, Communications or a related field is a plus, but your results matter more.