Job Description
We are looking for a Media Buyer & Optimization Specialist to plan, execute, and optimize paid advertising campaigns across digital platforms. You will focus on acquiring new customers while achieving target ROI and CPA. The ideal candidate is highly analytical, data-driven, and skilled in negotiating with advertising channels to maximize campaign performance.
Responsibilities
Channel Ownership & Strategy
Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiency
Define channel strategy per campaign objective, including audience targeting and content strategy
Align ad specs and analytics requirements with internal stakeholders
Media Buying, Reporting & Optimization
Execute paid media campaigns on platforms such as Telegram, Meta, Google, TikTok, YouTube, DSPs, and others
Monitor campaigns daily to meet ROI and CPA targets
Conduct A/B testing on creatives, audiences, and bidding strategies
Manage advertising budgets efficiently and track spend
Prepare structured performance reports with actionable insights
Ensure compliance with internal and external standards
Identify new traffic sources and growth opportunities
Collaboration & Analytics
Work closely with creative and content teams to improve ad performance
Set up tracking and measurement tools (pixels, conversion tracking, analytics dashboards)
Stay up to date on industry trends and platform updates
Job Requirements
Minimum 23 years of hands-on experience in media buying or performance marketing
Knowledgeable in ROI and CPA
Skilled in channel/media negotiation and budget management
Experience with analytics and reporting tools (Excel, Google Analytics, Appsflyer, Power BI) (ExcelGoogle AnalyticsAppsflyerPower BI
Proficient with MS Office and data visualization tools
Bachelors degree in Business, Marketing, Digital Marketing, or related field
Analytical, data-driven, and results-oriented mindset
Strong communication skills and fluent in English (written and verbal)
