Job Description

Job Summary

The MCN Manager is responsible for leading, managing, and developing the MCN team responsible for TikTok creators, affiliates, and e-commerce partnerships.

Key Responsibilities

Lead, motivate, and develop the MCN/affiliate team.
Set and manage KPIs, targets, workloads, and priorities.
Drive creator acquisition, activation, retention, affiliate productivity, and TikTok Shop GMV/revenue.
Monitor individual and team performance and take corrective action when targets are missed.
Conduct 1-on-1s, coaching, performance reviews, training, and development plans.
Allocate creators, accounts, campaigns, and projects based on team capacity and strengths.
Oversee creator, affiliate, seller, brand, and partner relationships.
Guide strategies for TikTok Shop sales, campaigns, livestreams, affiliate programs, and creator scaling.
Develop processes, playbooks, and best practices to improve team efficiency.
Handle escalations, negotiations, and high-value partnerships.
Prepare weekly/monthly performance reports and provide recommendations to senior management.
Collaborate with Marketing, Sales, HR, Finance, and Operations.

Ideal Candidate

The ideal person has 2-3+ years of relevant experience, including team leadership, TikTok Shop, affiliate marketing, e-commerce, influencer/creator management, or digital marketing.

They Should Be

A strong people manager and coach
Comfortable setting KPIs and holding employees accountable
Commercially and data-driven
Strong in delegation, communication, and problem-solving
Experienced in managing underperformance and developing employees
Knowledgeable about TikTok, TikTok Shop, creators, affiliates, and social commerce
Comfortable working in a fast-paced, target-driven environment