TThe Marketplace Manager is responsible for managing and growing the company's online marketplace presence across platforms such as Lazada, Shopee, TikTok Shop, and other e-commerce marketplaces. The role oversees sales performance, product listings, pricing strategies, promotional campaigns, inventory coordination, customer satisfaction, and marketplace compliance to maximize revenue and profitability.
Key Duties and Responsibilities
1. Marketplace Operations
- Manage day-to-day operations of all online marketplace stores.
- Ensure all product listings are accurate, complete, and optimized.
- Monitor product availability and coordinate inventory replenishment.
- Maintain product pricing and promotional pricing.
- Ensure compliance with marketplace policies and seller performance standards.
2. Sales Growth
- Develop strategies to increase marketplace sales and market share.
- Analyze sales trends and recommend growth opportunities.
- Set monthly and annual sales targets.
- Monitor competitor pricing, promotions, and product offerings.
- Identify high-performing products and recommend assortment expansion.
3. Product Listing Management
- Create and optimize product titles, descriptions, keywords, and images.
- Coordinate new product launches across all marketplaces.
- Improve product visibility through SEO and marketplace search optimization.
- Manage product categorization and attributes.
4. Marketing and Promotions
- Plan and execute marketplace campaigns such as:
- Payday Sale
- Double Digit Campaigns (7.7, 8.8, 9.9, 10.10, 11.11, 12.12)
- Flash Sales
- Mega Brand Days
- Voucher Campaigns
- Bundle Promotions
- Coordinate advertising budgets for sponsored products and display ads.
- Analyze campaign performance and return on investment (ROI).
5. Performance Analytics
- Monitor key performance indicators (KPIs), including:
- Gross Merchandise Value (GMV)
- Sales Revenue
- Conversion Rate
- Traffic
- Average Order Value (AOV)
- Return Rate
- Cancellation Rate
- Seller Rating
- Prepare weekly and monthly performance reports.
- Present insights and recommendations to management.
6. Inventory Coordination
- Coordinate with warehouse and supply chain teams to maintain stock availability.
- Forecast inventory requirements based on sales trends.
- Prevent stockouts and overstock situations.
- Monitor slow-moving and fast-moving items.
7. Customer Experience
- Ensure timely order fulfillment.
- Monitor customer inquiries and response times.
- Improve customer satisfaction ratings.
- Address escalated customer concerns and disputes.
8. Cross-Functional Collaboration
- Work closely with:
- Marketing
- Merchandising
- Supply Chain
- Warehouse
- Finance
- Customer Service
- IT
- Coordinate product launches and promotional campaigns.
9. Budget Management
- Manage marketplace advertising budgets.
- Track promotional spending.
- Monitor profitability by marketplace and product category.
- Recommend cost-saving initiatives.
10. Continuous Improvement
- Stay updated on marketplace trends and platform changes.
- Identify automation opportunities.
- Recommend process improvements to enhance operational efficiency.
- Implement best practices in marketplace management.
Qualifications
Education
- Bachelor's degree in Business Administration, Marketing, E-Commerce, Information Technology, or a related field.
Experience
- At least 3–5 years of experience managing online marketplaces.
- Experience handling platforms such as:
- Shopee
- Lazada
- TikTok Shop
- Experience with marketplace advertising and promotional campaigns.
- Experience in retail, consumer goods, sporting goods, or e-commerce industries is an advantage.
