Marketplace Account Manager (AMAZON EXPERIENCE REQUIRED)

About the Role:

We're hiring a Marketplace Account Manager to manage a portfolio of five to seven client brands, owning marketplace strategy, daily execution, client relationships, and the development of supporting analysts.

This is a hands-on role requiring strong experience in Amazon Seller Central and Vendor Central. You will handle marketplace operations, optimize listings, manage profitability, analyze performance, coordinate advertising efforts, and present recommendations directly to clients.

The role covers account strategy, catalog and content, storefronts, assortment, pricing, inventory, platform operations, analytics, advertising coordination, brand protection, client management, multi-marketplace operations, and people management.

You will be responsible for both long-term planning and daily execution, including growth strategies, revenue forecasts, promotional calendars, inventory monitoring, listing quality, pricing, account health, and performance reporting. Success requires the ability to manage competing priorities across multiple brands and take ownership of account outcomes.

What You'll Own:

Account Strategy and Planning

• Develop marketplace growth strategies, quarterly milestones, KPIs, revenue targets, promotional calendars, and budget recommendations.
• Prepare monthly revenue forecasts based on seasonality, promotions, and product launches.
• Create onboarding roadmaps for new clients, including audits, content, storefront setup, and launch planning.
• Conduct competitive and category analysis using Brand Analytics, Helium 10, or equivalent tools.
• Own Monthly and Quarterly Business Reviews (MBRs/QBRs), including data analysis, presentation preparation, and identifying growth opportunities.

Catalog, Content, and Storefront Optimization

• Conduct catalog audits covering titles, bullet points, descriptions, backend keywords, attributes, and browse nodes.
• Develop SEO-optimized content and A+ Content strategies, including Brand Story, images, and creative briefs.
• Manage variation structures, parent-child relationships, virtual bundles, and catalog attributes.
• Execute flat file and bulk uploads, resolve listing errors, suppressions, and detail page issues.
• Manage Brand Store architecture, navigation, merchandising, and performance using Store Insights.
• Plan seasonal storefront updates and coordinate with advertising teams to improve traffic and conversions.

Product, Assortment, Pricing, and Profitability

• Recommend product assortment decisions, including new listings, product launches, and product retirement.
• Develop launch plans covering content readiness, review generation, advertising support, and inventory positioning.
• Manage promotional activities such as Lightning Deals, Best Deals, coupons, Prime Day, and Subscribe & Save.
• Monitor pricing against DTC, MAP, and competitors while protecting brand positioning.
• Build ASIN-level and account-level profitability models covering referral, FBA, storage, removal, returns, and advertising fees.
• Evaluate the margin impact of pricing changes, promotions, and new product launches.
• Understand Vendor Central economics, including cost negotiations, accruals, chargebacks, and PPM.

Inventory and Amazon Operations

• Monitor FBA inventory, restock velocity, and stockout risks.
• Evaluate FBA versus MFN based on sales velocity, storage costs, and margins.
• Manage stranded, unfulfillable, and aging inventory, including removal and liquidation decisions.
• Monitor IPI, storage exposure, and capacity limits.
• Coordinate shipment creation, supply chain timelines, and seasonal inventory planning.
• Manage Amazon cases, escalations, reimbursement claims, and catalog defects through resolution.

Amazon Platform Operations and Brand Protection

• Demonstrate expert-level knowledge of Seller Central and Vendor Central, including listings, orders, inventory, reports, POs, retail analytics, chargebacks, and A+ Content.
• Maintain Account Health and resolve policy violations, IP complaints, and listing suppressions.
• Manage Brand Registry tools, including Transparency, Project Zero, Report a Violation, and Brand Analytics.
• Troubleshoot stranded inventory, suppressed listings, ASIN merges, unauthorized sellers, counterfeit listings, and Buy Box issues.
• Monitor Vine enrollment, customer reviews, star ratings, and Voice of the Customer.
• Stay updated on Amazon platform changes, policies, and new programs, and communicate their impact to clients.

Analytics, Reporting, and Advertising Coordination

• Prepare weekly, biweekly, and monthly reports covering revenue, traffic, conversion, advertising, sessions, Buy Box percentage, BSR, organic rank, and market share.
• Analyze Search Query Performance, including branded and non-branded searches, click share, purchase share, and competitor opportunities.
• Review CX Health, return reasons, listing quality scores, and NCX rates to identify improvement opportunities.
• Provide data-driven recommendations on pricing, assortment, category opportunities, and performance.
• Understand Sponsored Products, Sponsored Brands, Sponsored Brands Video, Display, and DSP campaigns.
• Coordinate with the advertising team on keyword and audience strategies, budget allocation, ACoS, TACoS, and ROAS.
• Ensure content and inventory readiness before scaling advertising spend.

Client Management and Communication

• Own day-to-day client relationships through calls, email, and Slack.
• Lead weekly or biweekly strategy calls, prepare agendas, present updates, and manage action items.
• Set clear expectations on timelines, deliverables, and client requirements.
• Build relationships with stakeholders across marketing, e-commerce, supply chain, and leadership teams.
• Communicate performance issues, risks, and recommendations proactively.
• Manage competing priorities based on business impact and maintain clear documentation of account decisions and strategies.

Multi-Marketplace Management

• Manage Walmart Seller Center, including catalog setup, content optimization, Rich Media, shelf descriptions, and Walmart Fulfillment Services (WFS).
• Support Target Plus product setup, content requirements, and performance monitoring.
• Coordinate Walmart advertising efforts and adapt strategies based on each marketplace's requirements and mechanics.

People Management

• Manage one to two Marketplace Account Analysts by assigning tasks, reviewing deliverables, and providing regular feedback.
• Train junior team members on catalog operations, reporting, and client communication.
• Develop repeatable processes and checklists for listing audits, QBR preparation, and product launches.
• Ensure the quality and accuracy of all team deliverables before they reach clients.
• Manage priorities across multiple accounts and ensure deadlines and responsibilities are met.

What You Bring:

Required Qualifications

• Bachelor's degree or an equivalent combination of education and directly relevant experience.
• 5+ years of hands-on marketplace account management experience, with expert-level knowledge of both Amazon Seller Central and Vendor Central.
• Proven experience managing one or multiple brands, covering strategy, catalog, merchandising, assortment, pricing, inventory, and profitability.
• Experience in revenue forecasting, business planning, and performance reporting.
• Strong catalog and content management skills, including SEO copy, A+ Content, Brand Story, variation architecture, attributes, and bulk uploads.
• Solid understanding of Amazon retail operations, including Buy Box, FBA/FBM, inventory health, IPI, storage fees, chargebacks, reimbursements, promotions, and Subscribe & Save.
• Experience with ASIN-level profitability modeling and understanding how fees, promotions, and pricing affect contribution margins.
• Advanced Excel or Google Sheets skills, including pivot tables, lookup formulas, charting, and working with large datasets.
• Previous people management or team leadership experience, including assigning tasks, reviewing work, coaching, and developing junior team members.
• Strong client-facing experience, including leading strategy calls and preparing and presenting business reviews.
• Excellent written and verbal communication, analytical, problem-solving, and decision-making skills.
• Ability to manage client expectations, communicate difficult messages professionally, and provide practical recommendations.
• Proactive, accountable, detail-oriented, and comfortable taking ownership of challenges.
• Working knowledge of AI tools such as Claude and Gemini for analysis, planning, and writing, with the ability to verify AI-generated outputs.
• Willingness to complete required Amazon, Walmart, and Target Plus platform training and internal certifications within the onboarding timeline.

Additional Requirements / Preferred Qualifications

• Hands-on Walmart Marketplace and Target Plus experience, including WFS, Rich Media, and item setup.
• Experience with marketplace analytics tools such as Helium 10, Jungle Scout, DataHawk, or Intentwise.
• Knowledge of SQL, Power Query, or Looker Studio.
• Experience with feed and integration platforms such as ChannelAdvisor, Feedonomics, SPS, or EDI.
• Familiarity with ERP, WMS, or 3PL systems such as NetSuite, Cin7, SkuVault, and ShipBob.
• Background in e-commerce, retail, or supply chain management, including replenishment, allocation, or S&OP.
• Experience with project management tools such as Asana, Monday, ClickUp, Notion, or Slack.
• Knowledge of Python, scripting, SP-API, report automation, or AI workflow development.
• Experience with additional marketplaces such as Zalando, Mercado Libre, Temu, TikTok Shop, Instagram Shop, or Tmall.
• Category experience in CPG, beauty, skincare, apparel, footwear, or accessories.