Marketing Team Lead - Onsite | URGENT!!!

Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of marketing experience; preferably in food service, retail, or hospitality.
• Proven leadership with supervisory experience.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication, design sense, and project management skills.
• Ability to work flexible hours, including weekends or events when needed.

Job Description:

1. Overseeing Integrated Marketing Strategies Across Multiple Restaurant Brands

a. Develop and execute unified yet tailored marketing plans for each restaurant brand

under BFI Resto, ensuring consistency in brand voice while catering to different customer

segments (e.g., family-friendly, premium dining, fast-casual).

b. Coordinate multi-channel campaigns (digital, social media, print, events) to maximize

reach and engagement.

c. Monitor competitor strategies and industry trends to keep BFI Resto's brands ahead in

the market.

2. Leading and Developing a High-Performing Marketing Team

a. Recruit, train, and manage a team of marketing specialists (social media managers,

content creators, digital marketers, etc.).

b. Foster a creative and data-driven culture, encouraging experimentation while

maintaining ROI focus.

c. Conduct weekly check-ins, performance reviews, and skill-building workshops.

3. Setting Goals, Providing Coaching, and Managing Budgets

a. Define quarterly and annual KPIs (e.g., customer acquisition cost, social media

engagement, sales growth).

b. Allocate budgets across brands and campaigns, ensuring cost efficiency.

c. Provide one-on-one coaching to team members, identifying strengths and growth areas.

4. Spearheading Innovative Campaigns and Brand-Building Initiatives

a. Design viral-worthy campaigns (e.g., user-generated content challenges, limited-time

menu drops).

b. Strengthen brand identity through storytelling (e.g., behind-the-scenes chef features,

sustainability efforts).

5. Analyzing Data to Inform Strategic Decisions

a. Use Google Analytics, Meta Ads Manager, and CRM tools to track campaign

performance.

b. Generate monthly performance reports, highlighting wins, losses, and optimization

opportunities.

6. Liaising with Cross-Functional Departments

a. Work with Operations to ensure promotions are executable (e.g., staff training for new

menu launches).

b. Collaborate with Finance to align marketing spend with revenue targets.

7. Championing New Marketing Technologies and Tools

a. Research and implement AI-driven tools (e.g., chatbots for customer service, predictive

analytics for demand forecasting).

b. Train the team on automation platforms (e.g., meta auto replies for customers).

8. Pursuing Strategic Partnership Opportunities

a. Identify brand collaborations (e.g., teaming up with other companies for a co-branded

product).

b. Negotiate influencer and media partnerships to expand reach.

9. Providing Regular Progress Updates and Recommendations to the Manager & President

a. Prepare executive dashboards with key metrics (e.g., sales lift from campaigns, customer

sentiment analysis).

b. Present data-backed recommendations (e.g., expanding into a new market,

discontinuing low-performing promotions).

10. Additional Requirements & Expectations

a. Must be comfortable in a fast-paced, multi-brand environment.

b. Willingness to travel occasionally for brand events or market research.

c. Strong project management skills (Trello experience is a plus).

d. Passion for food, hospitality, and emerging marketing trends.