Marketing Supervisor

Company Description

Signature Series by SM Residences is SM's premium real estate venture, offering modern living spaces in prime and emerging locations. With a focus on design, innovation, and quality, the Signature Series is a reflection of SM's commitment to excellence in real estate development. As part of the trusted SM brand, this initiative continues to redefine urban living while supporting the company's long-term vision. It provides residents with high-quality, strategically located, and well-crafted properties for a premier lifestyle.

JOB SPECIFICATIONS

EXPERIENCE: 1-2 years minimum

EDUCATION: College graduate

LICENSES/CERTIFICATIONS: Marketing and/or business-related certifications or licenses a plus

MINIMUM SKILLS REQUIRED: Use of MS applications, design and basic editing tools like Canva, Premier Pro

Role Description

The Tasks/Responsibilities of the position are as follows:

1. Brand Strategy Development:

- Collaborate with the Segment Marketing Head and managers to define and refine the brand strategy.

- Conduct market research and analysis to identify consumer trends and competitive landscape.

2. Consumer Insights:

- Gather and analyze consumer insights to inform marketing strategies and product development.

- Utilize data analytics tools to track consumer behavior and preferences.

3. Marketing Communication Strategy:

- Develop and implement effective marketing communication strategies across various channels.

- Create engaging content for marketing collateral, social media, and digital platforms.

4. Planning and Execution:

- Support the planning and execution of marketing campaigns from concept to implementation.

- Monitor campaign performance and provide insights for optimization.

5. Collaboration:

- Work closely with sales, product, and creative teams to ensure cohesive messaging and branding.

- Build relationships with external partners and vendors to enhance marketing initiatives.

This outputs/reports coming out of their tasks are as follows:

1.Marketing Strategy and Execution Plan

2.Project and agency briefs

3.Pre and Post-mortem reports

4.Content themes, and potentially actual creative output for internal and external use

5.Digital and PR campaigns to support business objectives and build the brand