Marketing Strategy/Operations

We are looking for a proactive, organised, and brand-aware VA to own the day-to-day social media, community management, content coordination, and general operational admin for our client during a critical pre-launch and launch phase for 20hrs a week.

This is not a task-ticking role.

Our client needs a reliable right-hand support person who understands what a premium healthcare brand looks and sounds like, takes ownership without being chased, and brings calm, positive energy to a fast-moving startup environment.

If you are self-directed, emotionally intelligent, and genuinely excited by the idea of growing with a brand from launch — this role is for you.

Key Responsibilities

Social Media Scheduling & Content Coordination

•     Schedule and publish 3–5 posts and reels per week across Instagram, TikTok, Facebook, and the client's Facebook Group using Meta Business Suite and native platforms

•     Coordinate and schedule pre-launch content, announcements, and campaign posts as directed by the client

•     Format and prepare content for publishing — resizing, captioning, hashtag sets, and platform-specific adjustments using Canva

•     Assist with scheduling email campaigns and content through Flodesk or Klaviyo

•     Track weekly scheduling to ensure consistent output and flag any gaps in the content calendar

Community Management & Engagement

•     Monitor and reply to comments, DMs, and community posts across Instagram, TikTok, Facebook, and the Facebook Group in the client's brand tone

•     Engage with followers proactively to grow community warmth and pre-launch momentum

•     Moderate the Facebook Group — welcome new members, respond to posts, maintain a positive and professional community environment

•     Flag sensitive, clinical, or reputation-relevant interactions to the client immediately — never respond to clinical or health enquiries

•     Identify and report on engagement trends, frequently asked questions, and community sentiment weekly

Inbox & Enquiry Management

•     Monitor and manage the general business email inbox daily

•     Respond to routine general enquiries across email and social platforms in line with brand tone and templated guidelines

•     Escalate clinical questions, complaints, media enquiries, or anything sensitive to the client without delay

•     Build and maintain a response template library for common enquiry types

Waitlist & Email Marketing Support

•     Manage and maintain the waitlist subscriber database — adding, tagging, and organising new sign-ups

•     Send subscriber follow-ups, welcome sequences, and nurture emails as directed via Flodesk/Klaviyo or similar

•     Coordinate the delivery of pre-launch email campaigns in line with the content calendar

•     Monitor deliverability, open rates, and bounces — flag anomalies to the client

Calendar & Administrative Support

•     Manage the client's calendar — scheduling, rescheduling, confirmations, and reminders via Google Calendar

•     Coordinate bookings and send relevant meeting information to all parties

•     Maintain and update the launch task list in Asana — tracking status, deadlines, and owners

•     Organise and maintain Google Drive — internal documents, content assets, SOPs, and workflows

•     Send follow-ups and reminders for outstanding action items across the team

•     Provide ad hoc administrative support as the launch phase evolves

What We're Looking For

Skills & Experience

•     Demonstrated experience managing social media accounts for a business or brand — healthcare, wellness, or premium lifestyle experience is a strong advantage

•     Proficient in Canva for content formatting and basic graphic creation

•     Comfortable with Meta Business Suite for scheduling and analytics

•     Experience with email marketing platforms — Flodesk or Klaviyo preferred

•     Organised and confident with Google Workspace — Gmail, Drive, Docs, Sheets, Calendar

•     Familiarity with Asana or a comparable project/task management tool

•     Exceptional written English — professional, error-free, and suitable for client-facing communication

•     Confident spoken English for Zoom or video check-ins

Personal Qualities

•     Proactive — you take initiative, think ahead, and raise issues before they become problems

•     Reliable and consistent — you follow through on what you commit to, every time

•     Brand-aware — you understand what premium looks and sounds like and you apply that standard without being told

•     Emotionally intelligent — you are calm, positive, and professional under pressure

•     Solutions-focused — when something doesn't work, you find a way forward

•     Quick learner — you pick up new tools, tone guidelines, and workflows fast

•     Discreet — you handle sensitive healthcare and client information with complete professionalism

•     A genuine communicator — you treat updates, questions, and check-ins as part of the job, not a burden

To apply:

https://docs.google.com/forms/d/e/1FAIpQLSdN3FUJq-yQe2hcFJ60NuKa_3dwSH0jzQuPJtbUdClpHxGhdw/viewform