Define FBS Demand & Awareness Strategy: Shape how FBS is positioned across the Shopee platform to increase buyer awareness and drive demand.
Translate Business Priorities into Marketing Initiatives: Develop marketing initiatives that support key FBS growth objectives.
Identify and Activate High-Impact Marketing Channels: Determine the most effective Shopee marketing surfaces (e.g., Homesquare, banners, flash sales, campaigns) to promote FBS and maximize visibility.
Optimize Marketing Performance: Analyze campaign and placement performance to improve engagement, conversion, and program adoption.
Build Data-Driven Marketing Insights: Develop dashboards and performance tracking tools to measure marketing impact and inform future marketing strategies.
Drive Cross-Functional Marketing Execution: Partner with Growth, Operations, and Regional teams to ensure marketing initiatives are aligned with program priorities and executed effectively.
Requirements:
Bachelor's degree in Marketing, Business, Data Analytics, or related fields.
2+ years of experience in digital marketing, growth marketing, campaign management, or e-commerce marketing preferred
Proven track record of leading projects that deliver measurable business impact
Strong analytical skills with proficiency in Excel/Google Sheets for campaign performance analysis
Strong understanding of digital marketing channels and campaign performance metrics
Ability to analyze campaign performance and optimize marketing strategies based on data insights
Effective communicator and collaboratorcomfortable working across teams and with leadership
Self-starter with high ownership, attention to detail, and drive to continuously improve processes and outcomes
