Basic Function/Job Summary
Reporting directly to the COO and co-managing the department alongside the Senior
Content Lead, the Marketing Strategist serves as the Growth Architect for Taters
Enterprises, Inc. (TEI). While the Senior Content Lead drives the creative vision, the
Marketing Strategist is responsible for the commercial strategy, campaign
effectiveness, and market expansion.
This role bridges the gap between data and action. The Strategist translates business
goals into actionable marketing plans, manages the marketing budget, oversees
market research, and ensures that every creative output delivers measurable ROI.
They lead the integration of Data Analytics and A.I. to predict trends and optimize
customer acquisition.
Duties And Responsibilities
- Strategic Marketing Planning & Budget Management
- Develops the annual and quarterly Marketing Plan, defining objectives, target
audiences, and key results (OKRs) in alignment with company sales goals.
- Manages the Marketing Budget, allocating resources efficiently across
channels (Digital Ads, In-Store, Events) to maximize ROI.
- Collaborates with the Senior Content Lead to align the Editorial Calendar with
strategic business priorities (e.g., pushing slow-moving inventory, launching
new flavors).
- Data-Driven Decision Making & A.I. Integration
- Supervises the Junior Marketing Analyst to gather competitive intelligence
and customer insights.
- Utilizes A.I.-powered analytics tools to forecast sales trends, segment
customers, and personalize marketing offers.
- Conducts post-mortem analysis of all major campaigns, identifying wins and
lessons learned to refine future strategies.
- Commercial Growth & Sales Alignment
- Acts as the primary liaison between Marketing and Operations/Sales. Ensures
that marketing campaigns are operationally feasible and fully supported at the
store level.
- Develops Local Store Marketing (LSM) toolkits for Area Managers and Store
Managers to drive traffic in specific trade areas.
- Identifies new partnership opportunities (e.g., movie tie-ins, delivery app
promos) to acquire new customers.
- Team Leadership & Co-Management
- Co-manages the department with the Senior Content Lead, fostering a culture
of collaboration between Art (Content) and Science (Strategy).
- Mentors the Junior Marketing Analyst and Marketing Coordinator, setting
clear KPIs and providing professional development guidance.
- Establishing standardized workflows for campaign execution, from brief to
launch to analysis.
Minimum Qualifications
- Bachelor's Degree in Marketing, Business Administration, Economics, or Data Science. Master's Degree (MBA) is an advantage.
- Minimum of 2-5 years of experience inmarketing strategy, brand management, or
trade marketing. At least 1-2 years in asupervisory role. Experience in F&B or Retail is
highly preferred.
- Strategic Planning: Ability to draft comprehensive marketing roadmaps.
- Financial Acumen: Proficient in budgeting, P&L analysis, and ROI calculation.
- AI & Data Literacy: Ability to use tools like Google Analytics, CRM, and predictive AI
models.
