Role Focus
Drive measurable business growth through data-driven marketing strategy, market intelligence, and cross-functional leadership. This role owns strategic direction from insight to execution, ensuring marketing investments deliver clear ROI and align with revenue objectives.
Key Responsibilities
Strategy & Business Impact
- Lead market research and competitive intelligence to inform positioning, messaging, and go-to-market strategy
- Define campaign strategies, objectives, and success metrics aligned with company growth goals
- Own budget planning, forecasting, and ROI analysis to optimize marketing spend
- Translate performance data into actionable insights and strategic recommendations
- Correlate marketing performance with sales data to demonstrate pipeline and revenue impact
Execution & Performance
- Establish and monitor performance metrics, dashboards, and reporting frameworks
- Continuously optimize campaigns based on analytics and test-and-learn insights
- Manage vendor and agency relationships to ensure quality, efficiency, and accountability
Leadership & Collaboration
- Manage and mentor a Junior Marketing Analyst and Marketing Coordinator
- Provide clear priorities, coaching, and performance feedback to build a high-performing team
- Partner cross-functionally with Sales, Finance, and Product to align strategy and execution
Time Allocation
- 40% Strategic Leadership and Planning
- 30% Campaign Strategy and Execution
- 20% Team Management and Development
- 10% Analytics, Optimization, and Reporting
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