Key Responsibilities
Strategic Client Relationship Ownership
- Own and manage a portfolio of key client accounts, serving as their primary strategic advisor and point of contact
- Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings
- Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals
- Proactively identify client needs and challenges, positioning Built-Right Digital as the strategic partner for solutions
- Build trusted advisor relationships that result in long-term client retention and expanded partnerships
- Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention
Revenue Growth and Business Development
- Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities
- Analyze client performance data and business metrics to identify strategic opportunities for service expansion
- Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth
- Create compelling business cases for budget increases and service expansions, backed by data and ROI projections
- Lead client presentations and strategy sessions, communicating complex digital marketing strategies in clear, business-focused language
- Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value
- Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates
Strategic Campaign Leadership
- Own the strategic direction of SEO and PPC campaigns across your client portfolio
- Develop comprehensive digital marketing strategies that integrate SEO, Google Ads, Meta Ads, and other channels for maximum impact
- Lead campaign optimization initiatives, using data analysis to identify performance improvements and growth opportunities
- Coordinate cross-functional teams to execute strategic initiatives and ensure alignment with client objectives
- Manage campaign budgets strategically, optimizing allocation to maximize ROI and identify opportunities for budget expansion
Performance Analysis and Strategic Insights
- Conduct deep-dive analysis of campaign performance across SEO, Google Ads, and Meta Ads to identify trends, opportunities, and strategic recommendations
- Lead root cause analysis of performance issues and develop comprehensive improvement strategies
- Create executive-level reports and presentations that translate marketing metrics into business impact and strategic recommendations
- Present quarterly business reviews to clients, highlighting successes, identifying opportunities, and proposing strategic initiatives
- Develop predictive insights and forecasting to help clients plan for growth and budget allocation
Client Strategy and Consultation
- Serve as strategic consultant on digital marketing initiatives, providing expert guidance on SEO, PPC, and integrated campaign strategies
- Lead strategic planning sessions with clients to develop comprehensive marketing roadmaps aligned with business objectives
- Advise on marketing technology stack and integration opportunities to improve campaign performance and measurement
- Provide competitive analysis and market insights to inform client strategy and positioning
- Guide clients through digital transformation initiatives that expand our service relationship
Team Leadership and Collaboration
- Lead project teams in executing strategic initiatives and campaigns for your client portfolio
- Mentor junior team members and coordinate specialist resources to deliver exceptional client results
- Collaborate with leadership on agency strategy, service development, and growth initiatives
- Champion process improvements that enhance client experience and operational efficiency
Vendor and Partner Strategy
- Manage strategic vendor relationships that enhance client service delivery and campaign performance
- Evaluate and recommend new tools and technologies that improve client results and service capabilities
- Negotiate vendor contracts and partnerships to optimize cost-effectiveness and service quality
Qualifications
The ideal candidate is detail-oriented and thrives in a fast-paced environment, works well in team-driven settings, and is highly motivated. Additionally, you must meet the following qualifications:
Required Qualifications
- Native or near-native English proficiency with exceptional presentation and communication skills for C-level and executive stakeholder engagement
- Minimum 3+ years of strategic client management experience at digital marketing agencies with proven track record of revenue growth and client retention
- Demonstrated expertise in developing and presenting strategic marketing recommendations to senior business stakeholders
- Proven success in upselling and cross-selling digital marketing services with measurable revenue impact
- Strong strategic knowledge of digital advertising, SEO, and integrated campaign strategy, including advanced familiarity with Google Ads, Facebook Ads, Google Analytics, and SEO optimization
- Experience leading client presentations and business reviews, with confidence presenting to executives and decision-makers
- Analytical mindset with ability to translate complex marketing data into clear business insights and strategic recommendations
- Client relationship ownership experience including account strategy development, retention management, and expansion planning
- Project leadership experience managing cross-functional teams and complex campaign initiatives
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Advanced analytics experience with tools such as Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, and marketing automation platforms
- Business development or sales experience within digital marketing agencies or consulting environments
- Experience with budget management and P&L responsibility for client accounts
- Certification in Google Ads, Facebook Blueprint, Google Analytics, or other relevant platforms
- Public speaking or presentation training with experience presenting to large groups or at industry events
- Experience in strategic consulting or account management roles with measurable revenue impact
