Marketing, SPX Express

Shopee

Philippines, Manila

1-3 Years

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Job Description

Job Description:

Run and optimize online media campaigns (e.g., Meta, Google, TikTok) to drive rider sign-ups and manage recruitment costs
Execute A/B testing on ad creatives, caption and ad objectives to test hypotheses and find the best-performing combinations
Analyze social media content trends and competitor strategies to provide fresh ideas for the creative team to improve ad assets
Track full-funnel data from ad impressions and clicks to final onboarding to identify areas for improvement
Manage and maintain performance dashboards to provide regular updates on recruitment health to the team
Explore new online media channels or referral schemes to test their potential for driver acquisition

Requirements:

At least 1 year of experience in online media or ads performance analysis
Bachelor's degree in Marketing, Business, Analytics, or a related field
Proficient in Excel and familiar with Meta Ads Manager, Google Ads
Strong logical thinking with a passion for data-driven execution
Detail-oriented with strong communication skills
Comfortable in a fast-paced environment
Keen interest in social media content and viral trends

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 145643869

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