Interface with Head Office Marketing Manager and propose marketing insights to effectively maximize sales income and increase walk-ins, by implementing and coordinating full compliance in the execution of head office marketing-initiated activities and promotions, geared towards increasing center walk-ins and sales:
On-time implementation
Feedback gathering
Results monitoring and reporting
Implement mall marketing collateral standards:
Faade banners are updated and compliant
Pylon signages and in-mall collaterals are in place
On-time documentation of tenant in-mall ads placement
100% placement of OOH collaterals (such as but not limited to lamp-post banners, streamers, transport ads, etc.)
Assist in establishing community and public relations programs to generate positive public perception in the community
Cascade and implement HO Marketings calendar of activities to tenants and partners and ensure 100% tenant participation
Administer customer survey for profiling and market scanning
Build and maintain the malls customer database
Check market and competitors activities and developments relative to any marketing campaign
Prepare and submit monthly reports to management:
Post-performance and feedback on any marketing activities
