Marketing Specialist

Position Title: Marketing Specialist

Department: Marketing

Reports To: Country Manager / Marketing Manager

Job Summary

The Marketing Specialist is responsible for planning, coordinating, and executing marketing initiatives that promote Sungrow's products, services, and brand presence in the Philippines. The role supports lead generation, customer engagement, digital marketing, events, content creation, and market research to strengthen Sungrow's position in the renewable energy and energy storage industry.

The Marketing Specialist will work closely with sales, business development, product, and regional marketing teams to ensure marketing activities align with business objectives and support revenue growth.

Key Duties and Responsibilities

Marketing Campaign Management

• Plan and execute marketing campaigns to increase brand awareness and generate qualified leads.
• Coordinate online and offline marketing activities, including product launches, promotional campaigns, and customer engagement initiatives.
• Monitor campaign performance and prepare reports on marketing effectiveness and ROI.
• Ensure all marketing materials are aligned with Sungrow's branding guidelines.

Digital Marketing

• Manage and update the company's website, social media channels, and digital platforms.
• Create and schedule engaging content for LinkedIn, Facebook, and other relevant channels.
• Support search engine optimization (SEO) and digital advertising initiatives.
• Track website traffic, social media performance, and lead conversion metrics.

Content Development

• Develop marketing materials such as brochures, presentations, newsletters, case studies, videos, and product information sheets.
• Create content that highlights Sungrow's products, solutions, projects, and industry expertise.
• Coordinate with internal teams and external vendors for content production and design requirements.
• Ensure accuracy and consistency of marketing communications.

Event and Trade Show Management

• Organize and coordinate exhibitions, conferences, seminars, webinars, roadshows, and customer events.
• Liaise with event organizers, suppliers, and stakeholders to ensure successful event execution.
• Manage event logistics, promotional materials, registration processes, and post-event follow-up activities.
• Evaluate event outcomes and prepare post-event reports.

Lead Generation and Sales Support

• Work closely with the sales team to support lead generation and customer acquisition efforts.
• Maintain and update marketing databases and customer information records.
• Assist in preparing sales presentations, proposals, promotional materials, and customer communications.
• Support follow-up campaigns to nurture prospective customers.

Market Research and Competitive Analysis

• Conduct market research to identify industry trends, customer preferences, and competitive activities.
• Monitor developments within the renewable energy, solar, and energy storage markets.
• Collect and analyze market intelligence to support business decision-making.
• Prepare market analysis reports and recommendations.

Brand Management

• Promote and protect the Sungrow brand in all external communications.
• Ensure consistency of marketing messages across all channels.
• Support initiatives that strengthen brand recognition and market presence.
• Coordinate branding activities with regional and global marketing teams.

Budget and Vendor Coordination

• Assist in managing marketing budgets and tracking expenditures.
• Coordinate with agencies, designers, printers, event organizers, and other suppliers.
• Obtain quotations and ensure cost-effective procurement of marketing services.
• Verify completion and quality of deliverables from external vendors.

Qualifications:

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field.

Experience

• At least 3 years of marketing experience.
• Experience in B2B marketing is preferred.
• Experience in renewable energy, solar, power, engineering, technology, or industrial sectors is an advantage.
• Experience organizing corporate events, trade shows, and customer engagement activities is preferred.

Technical Skills

• Digital marketing and social media management.
• Content creation and marketing communications.
• Market research and data analysis.
• Event planning and coordination.
• Microsoft Office Suite (Excel, PowerPoint, Word).
• CRM systems and marketing automation tools are an advantage.
• Basic graphic design tools such as Canva, Adobe Photoshop, or similar platforms are preferred.

Soft Skills

• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Creative thinking and problem-solving skills.
• Attention to detail and accuracy.
• Ability to work independently and manage multiple projects simultaneously.
• Strong interpersonal and stakeholder management skills.