The Marketing Specialist works closely with the Marketing Managers in planning, developing and executing marketing campaigns, incorporating the appropriate marketing tools and channels to communicate brand and value propositions, and to generate direct and indirect revenue. Also, manage Marketing campaigns and ADHOC duties to drive operational efficiencies and performance in team's success.
Accountabilities:
- Work with various marketing and cross-functional teams to coordinate and prioritize key marketing projects, adhere to budget, and update Marketing Managers on a regular basis.
- Work with external and internal creative resources to ensure high quality output on time.
- Proactively manage and update the campaign marketing plans.
- Managing various and multiple marketing projects from start to end.
- Support and run other marketing projects (product and online marketing), if necessary; and
- Identify, develop and evaluate marketing strategy based on established business and marketing objectives.
- Develop and manage marketing initiatives and campaigns to meet the needs identified by Segment management to drive brand awareness, POS, new leads, retention and/or revenue.
- Assist in the new product launch plans and roll out to customers as applicable. Alignment with the Marketing function area needs
- Development and execution of the marketing tactics
- Support the Marketing Managers on marketing plan development, on brand, product or marketing of specialized area.
- Generate creative and innovative ideas that can be will be carry out into impactful marketing campaigns.
- Maintaining key business partner relationships
- Specialize in either product marketing or segment marketing
- Content Management and Copywriting
Adhoc:
- Manage data for updates, duplicates, follow-up, fulfillment and post reporting
- Various monthly task provided by the Marketing Managers.
- Executing on special projects/assignments on a needed basis
Qualifications:
- Bachelor's Degree holder
- Confident in dealing effectively with internal and external customers. Preferably with at least 1 year experience in doing Marketing Campaigns
- Specialize in either product marketing or segment marketing.
- Experience in Content Management and Copywriting
- Excellent written and verbal communication skills.
- Ability to calmly organize and prioritize your workload as you will be working across many different customer groups.
- Experience in a marketing tools and project management (like Monday.com, CRMs).
- Strong analytical skills and ability to relate information into actionable recommendations to optimize sales, marketing, and business initiatives.
- Proven customer service skills and strong customer focus required.
- Ability to learn various internal customer, sales tools, and related applications.
- Ability to work effectively with all levels of the sales organization and develop and maintain solid working relationships with those teams to establish trust.
- Ability to take direction and work independently yet can work in a team-driven atmosphere.
- Knowledgeable in SalesPro and Pardot (preferred)
