Marketing Specialist - PPC

Marketing

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

• Working cross-departmentally to align campaign strategies and goals across the organization
• Propose the most appropriate events and messages in line with corporate strategies
• Launch Paid Digital Ad Campaigns on paid ads platforms
  
  

PAID ADVERTISING MANAGEMENT

• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid
  
  

Advertising campaigns

• Provide a keen understanding of revenue tracking and paid advertising
• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications
  
  

(Web analytics, Google Adwords etc.

• Excellent analytical skills and a knack for data analysis. Strong prioritization, organization, and project
  
  

management skills