A Marketing Specialist is a professional who is responsible for planning, executing and analyzing marketing campaigns for a company or organization.
Strategic Planning (Planning & Execution)
- Develop annual marketing strategy for Autodesk & Revizto solutions
- Create quarterly campaign plans with defined targets (leads,attendance, engagement)
- Budget allocation
- Identify priority industries (AEC, construction, engineering, across all industries)
Event Execution (Event Success Rate)
Handle Logistics
- Registration
- Materials
- Coordination
Plan And Execute
- Seminars
- Webinars
- Product demos
Ensure
- Attendance targets are met
- Event runs smoothly
Promotions & Campaign Strategy (Lead Generation / Conversion)
- Assist in execution of campaigns and promos
- Develop promotional offers aligned with principal and partner programs
- Launch integrated campaigns:
- Email
- Social media
- Partnerships
Lead Generation & Sales Support (Leads & Conversion)
- Encode and organize leads
- Maintain CRM/database accuracy
- Generate qualified leads
- Work with sales team to convert leads
Performance Monitoring (Reporting Accuracy)
Prepare reports and documentation
Track
- Leads
- Engagement
- ROI
- Submit post-event reports
Cross-Team Collaboration
- Work in close coordination with all marketing units and sales teams to ensure synchronized planning and execution of activities.
- Monitor schedules, resource availability, and project timelines
- to prevent overlaps, maximize efficiency, and support overall team
- productivity.
Other Responsibilities
- Perform other marketing-related tasks as assigned
