Marketing Specialist

A Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns to promote products or services, strengthen brand awareness, and support business growth. The role focuses on both digital and traditional marketing initiatives, content creation, campaign management, and performance tracking.

Key Responsibilities:

• Develop and execute marketing campaigns across digital and offline channels
• Create marketing content such as social media posts, email campaigns, and promotional materials
• Manage brand presence across platforms (social media, website, and other marketing channels)
• Conduct market research to identify trends, customer needs, and competitor activities
• Coordinate with internal teams (Sales, Product, and Creative) to align marketing strategies
• Support lead generation initiatives and conversion-focused campaigns
• Monitor campaign performance and prepare reports on key metrics (ROI, engagement, traffic, conversions)
• Assist in organizing events, product launches, and promotional activities
• Manage marketing calendars and ensure timely execution of campaigns
• Optimize marketing strategies based on data and performance insights

Qualification

sEducation

• :Bachelor's degree in Marketing, Business Administration, Communications, or related fiel

dExperience

• :1–4 years of experience in marketing, digital marketing, or brand managemen
• tExperience in campaign execution and content creation is preferre
• dExposure to digital advertising platforms (Meta Ads, Google Ads, etc.) is an advantag

eSkills and Competencies

• :Strong written and verbal communication skill
• sCreative mindset with attention to branding and visual consistenc
• yKnowledge of social media platforms and digital marketing tool
• sBasic understanding of analytics tools (Google Analytics, social media insights, etc.
• )Ability to manage multiple campaigns and deadline
• sStrong organizational and project management skill
• sProficiency in MS Office and/or design tools (Canva, Adobe Suite is a plus