Marketing Senior Analyst

Job Description

Client Relationship Marketing Senior Analyst (L10)


Together, we're building something new, something brilliant, something bold with Client Relationship Marketing (CRM) at Accenture – and we want you to join us. What others call account-based marketing, we call CRM. Day in and day out, we build and broaden relationships with our clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We believe simplification equals innovation – and for CRM our vision is simple but profound. We create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We use the cutting-edge technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we strive to become our own best credential – inside Accenture and out in the world.

The CRM Senior Analyst is part of our Cross Market H&PS Marketing + Communications team. The role is designed to lead marketing strategies for Accenture's client accounts that will help drive client relationships, reputation and revenue.

So why you

You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate. Most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

Key Responsibilities:

Partner with client relationship marketing leadership to execute and support marketing strategy and engagement plans for our priority accounts. This may include development of insights around key buyers, awareness and execution of client-specific events and showcases, contextualization of global and industry content, customization of digital marketing programs like email nurture campaigns, development of value reports, and more

Execute marketing and engagement plans for our accounts at scale by prioritizing industry, sub-industry, and function of clients within a market

Use project intake and management tools specific to Marketing + Communications to ensure consistency and efficiency

Measure our marketing and engagement plans against agreed-upon KPIs and use feedback loops for continuous improvement

Project management responsibilities for client relevant events

Job Qualifications


Preferred Qualifications:

College degree

2-3 years marketing experience

Account-based marketing or pursuit/deal-based marketing experience desirable

Broad marketing skill set, including event management, campaign activation, social media strategy, and data and analytics reporting; event management is most important

Demonstrable experience in using different promotion channels, including social media, events, email and direct mail

Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment

Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively

Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization

Team player with great interpersonal skills

Creativity, flair, self-starter and innovative in how to achieve differentiation for marketing campaigns

Enthusiasm, passion for marketing and can-do attitude

Comfortable with AI tools and a curiosity to learn and experiment to enhance marketing methodologies.

Experience in health and public sector a plus, or similar, highly regulated industry, but not required

Technical Skills:

Experience with Salesforce or similar client relationship marketing (CRM) platform desirable, e.g. reporting, campaign set up

Experience with AI tools such as Claude of Microsoft Co-Pilot

Skilled in data and analytics to help interpret insights and action plans

Good knowledge of Microsoft suite – PowerPoint, Excel, Word, etc.

Design skills are nice to have, but not essential