We are looking for a Promotions Specialist / Lead to own the planning, structuring, and execution of promotional campaigns across sportsbook and casino products. This role is responsible for designing commercially viable bonus mechanics, driving player engagement, and ensuring promotions deliver measurable impact on GGR, bonus cost ratios, and player LTV. The ideal candidate balances attractive offers with operational feasibility, financial discipline, and regulatory compliance.
Responsibilities
Promotions Strategy & Calendar
- Develop and manage monthly and quarterly promotions calendars aligned with acquisition and retention goals
- Plan campaigns across sportsbook and casino verticals (e.g., deposit match, cashback, free bets, free spins, leaderboards)
- Align promotional cadence with key sporting events, product launches, and partnership milestones
Bonus Mechanics & Structuring
- Design clear, competitive, and commercially viable bonus structures with defined wagering requirements, caps, and eligibility criteria
- Draft and review promotional terms & conditions for clarity and PAGCOR regulatory compliance
- Ensure promotional mechanics are financially sound and aligned with expected GGR contribution
- Model bonus cost scenarios and projected revenue impact
Campaign Execution & Cross-Functional Leadership
- Coordinate with CRM, Creative, Tech, Finance, and Performance teams for end-to-end rollout
- Oversee QA testing of promotional flows (claiming, crediting, wagering logic) prior to launch
- Drive cross-functional alignment without direct authority
- Maintain documentation and internal briefings for each promotion
Performance Monitoring & Optimization
- Track promo performance metrics - FTD uplift, turnover, redemption rate, bonus cost vs revenue
- Analyze ROI and present optimization recommendations to senior leadership
- Build and maintain performance dashboards for ongoing promo reporting
- Identify underperforming mechanics and propose structural improvements
Qualifications
- 3–5+ years experience in gaming promotions, campaign management, or bonus operations
- Strong understanding of sportsbook and casino promotional mechanics and bonus lifecycle
- Ability to evaluate promo ROI and model bonus cost scenarios
- Familiarity with PAGCOR regulatory requirements and compliance standards
- Experience with CRM platforms and promo engines preferred
- Strong cross-functional collaborator - able to work with Tech, Finance, Legal, and Brand
Required Skills
- Strong understanding of sportsbook and casino promotional mechanics and bonus lifecycle
- Ability to evaluate promo ROI and model bonus cost scenarios
- Familiarity with PAGCOR regulatory requirements and compliance standards
Preferred Skills
- Experience with CRM platforms and promo engines preferred
- Strong cross-functional collaborator - able to work with Tech, Finance, Legal, and Brand
