Responsibilities:
A. Program Management
- Conduct research on the market and industry to identify opportunities for Domestic and International programs and activities.
- Lead the evaluation and prioritization of marketing opportunities, sponsorships, partnerships, and promotional campaigns.
- Evaluate proposals from business partners, affiliates and/or government agencies for possible collaborative programs, which will provide further business, brand awareness and extra mileage for the brand. Assess and recommend sponsorships, events, community engagements, collaborative programs that support business growth, customers acquisition, and brand awareness objectives.
- Recommend new business initiatives, strategic alliances, and customer engagement programs to drive acquisition, retention, and transaction growth.
- Conceptualize collaborative programs/ events with business partners (ex. SM, ABS-CBN, Government Agencies) relevant to the business objectives and goals by management.
- Develop and implement annual marketing and partnership plans aligned with organization goals and target market requirements.
- Ensure business targets are achieved in all marketing programs.
- Ensure brand awareness / cross selling of other business unit are present to programs
B. Relationship Management with Business Partners/ Affiliates
- Manage business relationship with different partners relevant to the business
- Strategize programs by utilizing the relationship with partners, bringing business results to both parties
C. Personnel Management
- Accountable in overseeing the proper management/ supervision of the BDO and Affiliates Staff and the BDO External Staff during program/ event deployment.
- Train and evaluate the BDO and Affiliates Staff as needed
Qualifications:
- Bachelor degree of Marketing or Communications related courses
- At least 7 years experience in Events and Marketing or related profession and 3 years experience in people management
