Discover your 100% YOU with MicroSourcing!
Marketo/Salesforce Sync Ownership
- Act as the primary owner of all Marketo-to-Salesforce sync processes.
- Monitor, investigate, and resolve sync errors in real time to ensure accurate and timely data flow.
- Partner closely with Sales Ops to identify root causes and implement long-term automation or structural fixes.
- Maintain documentation of field mapping, sync rules, workflows, and integration dependencies.
Data Hygiene & Database Quality
- Identify unqualified, spam, or invalid leads using automated filters, bot detection, behavioral indicators, or enrichment rules
- Develop and maintain processes to remove, quarantine, or flag poor-quality data
- Own segmentation logic, data normalization, deduplication workflows, and list quality control
- Enforce GDPR/CCPA compliance, opt-in tracking standards, and best practices for email deliverability
Reporting, Analytics & Insights
- Build and optimize Marketo reports to monitor database quality, list growth, email engagement, deliverability, and unsubscribe trends.
- Produce insights on lead qualification, spam trends, lifecycle progression, and campaign influence.
- Partner with GTM teams to define and track meaningful KPIs that reflect both performance and data health.Provide recommendations based on analytics to reduce noise in the funnel and improve Sales efficiency.
Documentation & System Governance
- Document Marketo architecture, including program templates, scoring models, lifecycle flows, and operational process
- Create internal playbooks so that Marketing teams understand how programs are structured and how data moves through the system
- Maintain a version-controlled repository of SOPs for troubleshooting, campaign QA, and new program deployment.
General Responsibilities
- Execute scalable automation frameworks across nurtures, events, webinars, and lifecycle programs.
- Partner with cross-functional teams to launch measurable campaigns.
- Troubleshoot technical issues across the Martech ecosystem and maintain integration reliability.
Qualifications
- Deep technical expertise with Marketo; Marketo certification preferred.
- Strong knowledge of Salesforce data structure, architecture, and sync behavior.
- Advanced skills in campaign logic, segmentation, lifecycle design, and automation frameworks.
- Strong analytical ability to interpret funnel metrics, build dashboards, define KPIs, and recommend performance-driving actions.
- Ability to work cross-functionally and manage priorities in a fast-paced, high-growth SaaS company.
- Familiarity with AI tools (e.g., GPT-based systems) to improve workflows, data management, and marketing automation efficiency.
- Strong attention to detail and a proactive, problem-solving mindset.
Competencies/Personality Traits
- Highly analytical and data-driven
- Technically strong and comfortable troubleshooting
- Proactive, solutions-oriented, and self-directed
- Extremely detail-oriented with high standards for data hygiene
- Strong communicator and collaborator
- Adaptable to shifting priorities and a rapidly evolving environment
- Strategic thinker with the ability to build scalable systems
- 3–5+ years in B2B Marketing Operations or related function, ideally in a SaaS or high-growth technology company.
- Hands-on experience owning a Marketo instance end-to-end.
- Experience managing Martech integrations (Salesforce, ZoomInfo, webinar tools, analytics platforms).
- Experience with data governance, database management, lead scoring, attribution modeling, and funnel measurement.
- Nice-to-have experience with tools such as Zapier, BrightTalk, N8N, and Navattic.
- Experience with APIs, field mapping, or acting as a systems architect is a plus.
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