About the Company
Asticom Technology Inc. is a leading provider of workforce, technology, and business solutions, delivering innovative services that help organizations achieve operational excellence.
About the Role
We are looking for a highly organized and data-driven Marketing Operations Specialist (CRM & Events) to support our marketing initiatives by managing lead operations, optimizing CRM processes, and executing impactful marketing events.
Responsibilities
Lead & Data Management (Approximately 75%)
- Own the end-to-end lead lifecycle, including lead capture, data entry and cleansing, lead scoring, routing, and handoff to the Sales team while ensuring service level agreements (SLAs) are consistently met.
- Co-manage the CRM and marketing automation platform (HubSpot) alongside the Marketing Manager, including CRM structure, workflow automation, lead scoring, and platform administration.
- Maintain data integrity across the CRM through accurate lead source attribution, deduplication, and consistent tagging and segmentation.
- Serve as the primary point of contact for external marketing agencies, ensuring leads generated through agency campaigns, EDMs, website inquiries, and other channels are received promptly, properly tagged, and imported into the CRM without gaps or duplication.
- Establish and monitor lead handover processes and SLAs with external agencies, including file formats, submission frequency, and required data fields.
- Develop and maintain lead scoring models based on firmographic attributes (e.g., industry and company size) and behavioral engagement, including content downloads, event participation, website activity, and campaign engagement.
- Design and manage automated lead nurturing workflows for prospects who are not yet sales-ready, supporting long B2B outsourcing sales cycles.
- Monitor and report on lead generation metrics, including lead volume, MQL-to-SQL conversion rates, source performance, and paid versus organic lead acquisition.
- Collaborate closely with the Sales team and Sales Development Representatives (SDRs) to improve lead quality and ensure timely follow-up.
- Ensure compliance with the Data Privacy Act of 2012 and internal policies governing the collection, storage, and sharing of customer data.
Events Planning & Support (Approximately 25%)
- Plan and execute both online and offline marketing events, including conferences, trade shows, webinars, and other lead generation initiatives across Asticom's business lines.
- Develop event lead capture processes, including registration forms, badge scanning, and sign-up mechanisms, ensuring all event-generated leads are accurately captured and integrated into the CRM.
- Manage event budgets, timelines, logistics, vendor coordination, booth setup, marketing collaterals, and promotional materials.
- Coordinate with Corporate Communications, Creative Services, and internal stakeholders to ensure timely delivery of event requirements.
- Measure and report on event performance and return on investment (ROI), with a focus on lead generation, pipeline contribution, and business impact.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 3–5 years of experience in B2B marketing operations, demand generation, lead management, or a related function, preferably within the BPO, shared services, IT, or professional services industries.
- Hands-on experience administering CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo, or similar solutions, including workflow configuration, lead scoring, and system integrations.
- Experience collaborating with external agencies or vendors on lead handover, reporting, and campaign management is highly preferred.
- Experience in planning and coordinating marketing events, webinars, conferences, or trade shows is an advantage.
- Strong analytical skills with experience in funnel reporting, lead scoring models, campaign attribution, and marketing performance analysis.
- Highly detail-oriented, process-driven, and committed to maintaining CRM data quality and governance.
- Excellent stakeholder management and communication skills, with the ability to collaborate effectively across Marketing, Sales, external agencies, and vendors.
