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Marketing Operations Manager

Marketing Operations Manager

FENYX
4-6 Years
Not Disclosed
Early Applicant
  • Posted 9 hours ago
  • Be among the first 10 applicants

Job Description

Role : Marketing Operations Manager

Fenyx delivers growth and performance for brands. We combine digital strategy and marketing analytics with A.I. and data-driven design to drive revenue growth for brands.

We are

  • Disciplined with data
  • Fierce with innovation
  • Committed to excellence

We are Fenyx.

Role Overview

A successful Marketing Operations Manager will own our MarTech stack architecture, drive AI enablement across agency teams, oversee technical ad operations, and optimize cross-departmental workflows to drive scale and performance. Positioned as a core operational leader beneath the executive team, you will bridge the gap between digital strategy, performance media, and technical infrastructure to build scalable, error-free operational pipelines

This includes, but is not limited to:

MarTech Stack Ownership
  • MarTech Architecture & Governance: Own, evaluate, administer, and maintain the agency's end-to-end marketing technology stack (CRM, marketing automation, attribution tools, and project management platforms) to ensure maximum efficiency and data integrity
  • Tool Stack Optimization & Vendor Management: Audit software utilization, manage vendor relationships, eliminate redundant software costs, and lead new platform integrations

AI Enablement
  • AI Integration & Workflow Enablement: Champion and implement AI-driven automation, agentic workflows, custom GPTs, and LLM toolkits across media buying, content production, and analytics operations to accelerate team output
  • AI Training & Team Enablement: Train and upskill internal specialists and coordinators on AI workflows, standardized software toolkits, and emerging marketing technologies

Ad Operations & Workflow Optimization
  • Technical Ad Operations Governance: Oversee pixel architecture, Server-Side Tracking, Google Tag Manager (GTM), Conversion API (CAPI) integrations, and UTM parameters across Meta, Google, TikTok, and programmatic channels
  • Workflow Engineering & SOP Standardization: Design, document, and enforce Standard Operating Procedures (SOPs) across departments to streamline handoffs between strategy, media buying, creative, and reporting teams
  • Project Management & Capacity Planning: Partner with team leads and coordinators to monitor campaign timelines, resolve operational bottlenecks, optimize team resource allocation, and enforce QA standards
  • Attribution & Operational Analytics: Collaborate with analytics leads to maintain standardized client reporting templates, data flow efficiency between ad channels, and automated performance dashboards

Role Requirements & Qualifications
  • Marketing Operations Leadership: 4+ years of hands-on marketing operations, MarTech management, or ad operations experience within an agency or high-growth digital environment
  • AI Enablement Expertise: Practical experience implementing generative AI tools, prompt engineering workflows, or automated agentic workflows to improve team productivity
  • Technical Ad Ops Skills: Deep understanding of tracking setups (GTM, GA4, CAPI, Server-Side tracking), attribution models, and ad network parameters
  • Process Engineering Mindset: Exceptional organizational and problem-solving skills with a strong track record of engineering SOPs and scaling operational workflows
  • Communication & Leadership: Excellent verbal and written English communication skills, with experience training team members or managing junior coordinators
  • Software Proficiency: Advanced proficiency in Google Workspace (Google Calendar, Drive, Docs, Sheets, Gmail) and modern MarTech software

Important Note: This role is remote, but will require 1 to 2 onsite team-wide meetings per month within Makati, Pasig, or Taguig


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    Key Skills

    AI Enablement

    Ad Operations Workflow Optimization

    Google Tag Manager (GTM)

    Attribution models

    MarTech Stack Ownership

    Advanced proficiency in Google Workspace

    Technical Ad Operations Governance

    Server-Side tracking

    GA4

    Tracking setups

    About Company