Marketing Operations Manager

The Marketing Operations Manager owns the marketing-to-revenue operating system at DemandScience. This role is responsible for marketing automation administration, lead lifecycle architecture, campaign data governance, and operational reporting integrity.

Reporting to the Director of Revenue Operations, this is a hands-on individual contributor role focused on building scalable systems, enforcing data standards, and ensuring that marketing-sourced pipeline is accurate, auditable, and operationally sound.

This role does not own campaign strategy or channel execution. It ensures those activities run on a foundation of clean data, reliable automation, and disciplined lifecycle management.

Key Responsibilities

Marketing Automation & Systems Ownership

Serve as primary administrator for marketing automation platforms and related integrations.

Own Salesforce-to-MAP integration health, including field mapping, sync logic, and error monitoring.

Maintain operational assets supporting campaigns (forms, tracking parameters, routing logic, suppression rules, preference management).

Evaluate and implement tooling improvements with a focus on governance, scale, and reliability.

Lead Intake, Upload Operations & Data Quality

Own lead intake and upload processes end-to-end, including validation, formatting standards, enrichment, and readiness for routing.

Define and enforce import standards and quality controls.

Partner with RevOps on deduplication strategy, contact/account matching logic, and overall database health.

Monitor enrichment vendors and ensure coverage, accuracy, and cost discipline.

Lead Lifecycle & SLA Governance

Own lifecycle stage definitions and operational rules in alignment with Revenue Operations governance.

Build and maintain scoring, routing, assignment, and handoff automations.

Monitor SLA adherence and stage movement integrity across Marketing, SDR, and Sales.

Identify funnel leakage and operational breakdowns and drive corrective action.

Campaign Tracking & Attribution Governance

Define and enforce UTM standards, campaign naming conventions, and tracking requirements.

Establish pre-launch QA processes to ensure campaigns meet tracking and data capture standards.

Conduct recurring audits to prevent data drift, source overwrites, and tracking inconsistencies.

Operational Reporting & Insight Enablement

Build and maintain dashboards reflecting governed lifecycle definitions and source-of-truth data.

Deliver visibility into funnel conversion, velocity, SLA adherence, and campaign impact.

Partner with Revenue Operations on attribution standards and measurement frameworks.

Qualifications

47 years of experience in B2B Marketing Operations, Revenue Operations, or Marketing Systems roles.

Strong hands-on experience with marketing automation platforms and Salesforce in an integrated environment.

Deep understanding of lead lifecycle management, routing logic, and SLA tracking.

Experience implementing campaign governance standards (UTMs, taxonomy, QA processes).

Demonstrated ability to build operational dashboards tied to defined lifecycle metrics.

Detail-oriented, systems-minded, and comfortable enforcing data standards cross-functionally.