Marketing Operations & Growth Specialist

Our client is a rapidly growing content, media, and professional development business that leverages podcasts, newsletters, events, and digital platforms to engage a global audience. They are seeking highly motivated professionals to support both operational excellence and audience growth initiatives.

Position Summary

The Marketing Operations & Growth Specialist will be responsible for driving newsletter growth, repurposing podcast content into lead-generation assets, managing website growth initiatives, and building reporting frameworks that provide visibility into marketing performance and customer acquisition.

Key Responsibilities

Newsletter Operations & Growth

• Support the growth and optimization of newsletter subscribers
• Build and manage audience segmentation workflows
• Develop systems to improve subscriber engagement and retention
• Implement marketing automation and nurture campaigns
  
  

Podcast Content Repurposing

• Transform podcast content into lead-generation and marketing assets
• Create content strategies that drive newsletter growth and audience engagement
• Identify opportunities to maximize the value of existing content
  
  

Website & Digital Growth

• Manage and optimize website content and user experience
• Support affiliate page management and optimization
• Create quizzes, lead magnets, and conversion-focused content
• Identify opportunities to improve website performance and lead generation
  
  

Reporting & Analytics

• Build reporting dashboards and marketing performance reports
• Analyze funnel performance and customer acquisition metrics
• Track campaign effectiveness across marketing channels
• Provide insights and recommendations based on marketing data
• Develop systems for measuring ROI and marketing performance
  
  

Qualifications

• Experience in Digital Marketing, Marketing Operations, Growth Marketing, or Marketing Analytics
• Strong understanding of email marketing and audience segmentation
• Experience with marketing automation platforms and CRM systems
• Knowledge of content marketing, lead generation, and conversion optimization
• Strong analytical and reporting skills
• Experience with Google Analytics, dashboards, and marketing reporting tools
• Ability to work independently and drive growth initiatives
  
  

Preferred Skills

• Newsletter marketing experience
• Podcast marketing or content repurposing experience
• Website management experience
• Affiliate marketing knowledge
• Familiarity with AI tools and workflow automation
• Experience working with online communities, creators, or media brands