The
Marketing Officer is responsible for planning and executing marketing activities that support brand awareness, retail sell-through, and overall sales growth. The role coordinates with sales teams, retail partners, e-commerce platforms, and brand principals to implement effective marketing campaigns and promotional activities.
Job Description
- Plan and execute marketing campaigns for retail and online channels
- Coordinate with retail partners for in-store promotions and displays
- Manage social media marketing and digital campaigns
- Coordinate product launches, promos, and seasonal campaigns
- Assist in creating marketing materials and promotional assets
- Monitor campaign performance and prepare marketing reports
- Coordinate with e-commerce teams for marketplace promotions
- Support events, activations, and brand collaborations
- Ensure brand consistency across all channels
- Coordinate with suppliers and brand principals for marketing support
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
- At least 13 years of experience in marketing, brand management, or related roles
- Experience in retail, consumer goods, distribution, or e-commerce industries is an advantage
- Knowledge of digital marketing, social media management, and online advertising platforms
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word)
- Familiarity with marketing analytics and campaign performance tracking
- Strong project coordination and organizational skills
- Excellent written and verbal communication skills
