Job Description

Company Description SM Supermalls, part of the SM Group and owned by SM Prime Holdings, Inc., is one of the largest integrated shopping mall operators in Southeast Asia. With 87 malls across the Philippines and 8 malls in China, SM Supermalls offers diverse retail, dining, and leisure experiences for individuals and families. The company partners with leading local and international brands to deliver engaging, family-friendly environments. SM Supermalls plays a significant role in driving economic growth by creating jobs, supporting small businesses, and boosting local real estate values in the communities it serves. The organization continues to expand locally and internationally, providing more opportunities for career growth and community development.
Role Description The Marketing Officer is a full-time, on-site role based in Isabela. This role is responsible for planning and executing mall marketing activities, including events, promotions, and campaigns that drive foot traffic and enhance customer engagement. The Marketing Officer coordinates with tenants, suppliers, and partners to implement marketing initiatives, ensuring brand alignment and operational efficiency. They track and analyze campaign performance, prepare reports, and provide insights to improve future marketing strategies. The role also involves supporting digital and on-ground marketing efforts, managing marketing materials, and ensuring that all activities comply with company policies and brand standards.
Qualifications

Strong marketing, branding, and promotional planning skills, with the ability to develop and execute mall-based campaigns.
Experience in events management, tenant relations, and stakeholder coordination to support smooth implementation of marketing activities.
Ability to analyze market trends, customer behavior, and campaign performance, and translate findings into actionable strategies.
Proficiency in basic digital marketing tools, social media coordination, and content creation for online and offline channels.
Excellent written and verbal communication skills, with strong interpersonal skills for working with cross-functional teams and external partners.
Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment.
Bachelor's degree in Marketing, Business, Communications, or a related field; prior experience in retail or mall marketing is an advantage.
Willingness to work on-site in Isabela and to support mall activities on weekends or holidays as operationally required.