Marketing Officer

WE'RE HIRING: MARKETING MANAGER

We're looking for an experienced and results-driven Marketing Manager to lead our marketing initiatives across brand strategy, product launches, digital campaigns, influencer partnerships, e-commerce, and international distributor support.

If you have strong experience in the beauty, skincare, aesthetics, pharmaceutical, or supplements industry and are passionate about building brands and leading high-performing marketing teams, we'd love to hear from you.

The Marketing Manager will oversee the full spectrum of marketing activities and ensure that all initiatives are aligned with brand standards, regulatory requirements, and business objectives.

You will collaborate closely with the Creative Director, Social Media Manager, Regulatory Team, Sales Team, and other key stakeholders to strengthen brand presence and drive business growth.

Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans for skincare, supplements, and professional-use products.
• Ensure brand messaging and marketing materials comply with applicable FDA, ASEAN, Amazon, and industry guidelines.
• Conduct competitor analysis, market trend reviews, and category research within the beauty and aesthetics industry.

Product Launch Management

• Lead and coordinate new product launches from planning through execution.
• Develop launch calendars, marketing kits, training materials, and campaign strategies.
• Coordinate with the Creative Director and production teams for visual assets and marketing collaterals.

Digital Marketing & Social Media

• Oversee digital campaigns across Meta, TikTok, Google, Amazon, and other e-commerce platforms.
• Review and approve content calendars while maintaining brand and aesthetic standards.
• Monitor key performance metrics, including reach, engagement, ROAS, and conversions, and optimize campaigns accordingly.

Influencer, UGC & Doctor Partnerships

• Develop and manage influencer, UGC, and doctor/KOL programs.
• Oversee content briefs, usage rights, product seeding, and performance tracking.
• Build partnerships with dermatologists and aesthetic clinics for clinical and educational content, including product trials, procedure videos, and before-and-after content.

Distributor & International Marketing

• Provide marketing materials, product training decks, and localized assets to international distributors.
• Support country-specific campaigns while ensuring consistent global brand positioning.

Creative & Brand Asset Coordination

• Collaborate with the Creative Director on photoshoots, videos, brochures, packaging, and campaign assets.
• Maintain brand consistency across all marketing channels.
• Manage and organize marketing assets using Brandfolder or similar platforms.

E-Commerce & Marketplace Marketing

• Support Amazon listings, A+ Content, sponsored advertising, and storefront optimization.
• Coordinate marketing initiatives across Shopee, Lazada, TikTok Shop, and other e-commerce platforms.

Events & Trade Shows

• Lead marketing initiatives for trade shows and industry events.
• Plan workshops, influencer training sessions, distributor events, and product launch activities.

Reporting & Analysis

• Track monthly marketing KPIs and prepare performance reports for senior management.
• Manage marketing budgets and evaluate campaign ROI and overall performance.

Team Leadership & Management

• Lead, coach, and develop the marketing team.
• Manage daily workflows, assign responsibilities, approve outputs, and ensure deadlines are met.
• Conduct weekly team meetings, performance reviews, and skill-development sessions.
• Align the team around shared KPIs, marketing objectives, and business targets.
• Foster a collaborative, organized, accountable, and results-driven working environment.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of relevant marketing experience, preferably within the beauty, skincare, aesthetics, pharmaceutical, or supplements industry.
• Strong experience in digital marketing, including Meta Ads, TikTok Ads, and creator-led campaigns.
• Proven experience in product launches and omni-channel marketing.
• Excellent communication, leadership, and project management skills.
• Strong analytical and decision-making abilities.
• Familiarity with tools such as Meta Business Suite, TikTok Ads, Google Analytics, and Amazon Seller tools.
• Experience leading and developing a marketing team is highly preferred.

• Competitive salary package
• Health insurance
• Opportunity to work with a global beauty brand
• Professional growth and leadership development
• Creative and collaborative work environment
• Exposure to medical aesthetics, product development, e-commerce, and international markets

Job Type: Full-time, Permanent

Work Setup: In-person

Ready to take the next step in your marketing career

Apply through LinkedIn and join a team focused on building innovative beauty and skincare brands across local and international markets.

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