Marketing Officer

FUNCTIONAL DESCRIPTION

The Marketing Officer is a specialized, high-impact role focused on the strategy, lifecycle management and sales conversion of MVMC's medical packages. This role acts as both a Product Champion and a Patient Navigator, responsible for driving the growth of the hospital's bundled services like but not limited to Maternity and Gyne Packages, Surgical (General Surgery, Ortho) Packages, GI packages, HVC packages, Diagnostic and Wellness. 

DUTIES & RESPONSIBILITIES

1. Strategy Development and Sales Conversion & Promotion

• Strategy Development: Develop and execute comprehensive strategies to promote the hospital's services and procedures to both doctors and patients.

• Active Promotion: Serve as the primary promoter of all MVMC healthcare packages to walk-in patients, online inquiries, and physician referrals.

• Inquiry Management: Handle all package-related inquiries across various channels (phone, email, social media, and face-to-face), providing clear, persuasive information on inclusions and benefits.

• Lead Conversion: Proactively follow up with potential leads to ensure a high conversion rate from inquiry to actual patient enrollment.

2. End-to-End Patient Navigation

• Admission Assistance: Facilitate the smooth entry of package patients, ensuring the Admitting and Billing departments are aligned on the specific package inclusions.

• In-Patient Monitoring: Monitor the patient's journey during their hospital stay, acting as a dedicated point of contact to resolve any concerns or procedural delays.

• Discharge Coordination: Ensure the final billing and discharge process is seamless, verifying that all package terms were honored and the patient departs with an excellent experience.

3. Strategic Targets & Utilization

• Utilization Drive: Implement strategies to achieve the target of 50% package utilization relative to the total number of hospital procedures performed.

• Referral Strengthening: Educate and collaborate with doctors, Information Unit, Admitting and nursing staff to ensure they offer MVMC packages as the first option for eligible patients.

4. Performance Analytics & Revenue Monitoring

• Census & Revenue Review: Prepare weekly and monthly reports on package census, revenue generation, and conversion rates.

• Market Feedback: Gather direct patient feedback and monitor competitor offerings to identify gaps in MVMC's current packages.

• Product Improvement: Recommend and drive the enhancement or restructuring of packages based on utilization data and patient needs to ensure Value for Money.

JOB REQUIREMENTS

• Bachelor's degree of Business Administration or any 4 years course
• Preferably with work experience in healthcare industry
• Experience in Customer Service, telemarketer
• Proficient with Microsoft Office, facebook business suite.

SKILLS

• Sales & Persuasion: Proven ability to close the deal and convert inquiries into service utilization.
• Operational Oversight: Ability to track a patient's progress through multiple hospital departments.
• Analytical Skills: Competency in reviewing financial reports and census data to identify trends.
• Communication: Exceptional verbal and written skills in English and Filipino.

CORE COMPETENCIES

• Customer Centric – driven with the desire to help patients and provide clarity on their inquiries.
• Business Acumen/Sales mindset – ability to discuss the value of packges to convert leads to actual patient.
• Multitasking – capable of handling phone calls while managing multiple chat windows efficiently.
• Teamwork – can work harmoniously with various hospital units team-first attitude.