Industry: Beauty & Fashion
Location: Taguig
We're looking for a Marketing Officer/Manager to lead our influencer and creator marketing strategy while strengthening our brand presence in the Philippine market. This role is ideal for someone who has a deep understanding of the local beauty and fashion industry, strong relationships with creators and influencers, and the ability to develop campaigns that drive brand awareness, engagement, and business growth.
You will be responsible for identifying, managing, and growing partnerships with Key Opinion Leaders (KOLs), creators, celebrities, and brand ambassadors while ensuring all collaborations align with the brand's identity and commercial objectives.
Key Responsibilities
KOL & Influencer Management
- Develop and execute the company's KOL and influencer marketing strategy.
- Identify, recruit, negotiate, and manage relationships with influencers, creators, celebrities, and brand ambassadors.
- Build and maintain a strong network of beauty, fashion, and lifestyle KOLs across different platforms.
- Oversee influencer contracts, campaign deliverables, budgets, and timelines.
- Monitor influencer performance and optimize partnerships based on engagement, reach, conversions, and ROI.
- Ensure all influencer content aligns with brand guidelines and campaign objectives.
Campaign & Brand Marketing
- Plan and execute influencer-led product launches, brand campaigns, and seasonal marketing initiatives.
- Collaborate with Creative, Social Media, PR, Retail, and E-commerce teams to deliver integrated campaigns.
- Develop creative campaign concepts that leverage creators to maximize brand visibility and customer engagement.
- Support the execution of on-ground activations, creator events, media launches, and community engagements.
Community & Brand Partnerships
- Build relationships with industry partners, agencies, media, and creator communities.
- Identify opportunities for strategic collaborations that enhance brand awareness.
- Stay updated on emerging creators, social media trends, and consumer behavior within the Philippine beauty and fashion market.
- Foster long-term relationships with key creators to build brand advocacy and loyalty.
Performance & Insights
- Track campaign performance, influencer KPIs, and ROI.
- Analyze campaign results and provide recommendations for continuous improvement.
- Monitor competitor activities, creator trends, and best practices in influencer marketing.
- Prepare regular reports on campaign performance and partnership effectiveness.
Cross-Functional Collaboration
- Work closely with internal teams to ensure campaigns are delivered on time and within budget.
- Coordinate with external agencies, talent managers, and vendors.
- Ensure all influencer marketing initiatives support the company's overall business and marketing objectives.
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
- At least 2–4 years of experience in Influencer Marketing, KOL Management, Brand Marketing, or Digital Marketing within the beauty, fashion, lifestyle, or consumer industry.
- Strong network of influencers, creators, talent agencies, and media partners in the Philippines.
- Experience handling influencer negotiations, contracts, campaign execution, and performance reporting.
- Excellent relationship-building, communication, and stakeholder management skills.
- Strong understanding of TikTok, Instagram, Facebook, YouTube, and emerging social media platforms.
- Analytical mindset with experience using influencer and social media analytics to measure campaign success.
- Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
- Passion for beauty, fashion, social media, and creator culture.
