Job Description
Core Role:
Responsible for driving revenue growth, customer retention, and customer lifetime value across delivery platforms, mobile applications, CRM programs, and loyalty initiatives. The role develops and executes sales-driving campaigns, retention programs, and customer engagement activities that increase repeat purchases and strengthen customer relationships.
Duties And Responsibilities
Delivery & App Revenue Growth
Drive sales growth across delivery platforms and mobile applications through promotions, campaign execution, channel optimization, and performance monitoring.
CRM & Customer Retention
Develop and execute CRM initiatives that increase repeat purchases, customer engagement, and customer lifetime value.
Loyalty Program Growth & Engagement
Manage loyalty programs and member engagement initiatives to increase active users, loyalty participation, and retention.
Performance Analytics & Commercial Optimization
Monitor channel performance and recommend initiatives that improve sales, retention, and overall customer value.
Delivery & App Revenue Growth
- Manage promotional calendars across delivery platforms and mobile applications.
- Execute sales-driving campaigns, bundles, limited-time offers, and seasonal promotions.
- Monitor channel performance and identify growth opportunities.
- Coordinate with platform partners to maximize visibility and campaign support.
- Recommend initiatives to improve conversion and order frequency.
CRM & Customer Retention
- Develop and execute CRM campaigns across email, SMS, push notifications, and other customer communication channels.
- Implement customer segmentation and lifecycle marketing programs.
- Execute acquisition, retention, reactivation, and win-back campaigns.
- Monitor CRM performance and optimize campaigns based on customer behavior and results.
- Support initiatives that improve customer lifetime value and repeat purchase rates.
Loyalty Program Management
- Manage loyalty program operations and member engagement activities.
- Develop campaigns that increase loyalty membership and active participation.
- Coordinate rewards, redemption programs, and member-exclusive promotions.
- Monitor loyalty performance metrics and recommend program enhancements.
- Support app engagement initiatives that increase customer retention.
Commercial Performance & Channel Optimization
- Track delivery, app, CRM, and loyalty performance metrics.
- Analyze campaign effectiveness and customer behavior trends.
- Prepare regular performance reports and recommendations.
- Identify opportunities to improve sales, retention, and customer engagement.
- Work closely with Marketing, Operations, and Digital teams to execute commercial initiatives.
Qualifications
- Bachelor's Degree in Marketing, Business Management, E-Commerce, Communications, or a related field.
- At least 2-4 years of experience in CRM, e-commerce, digital marketing, loyalty programs, customer engagement, or commercial operations.
- Strong understanding of delivery platforms, mobile app marketing, customer lifecycle management, and loyalty programs.
- Experience with CRM platforms, customer databases, email marketing tools, and analytics platforms is an advantage.
- Strong analytical, reporting, and problem-solving skills.
- Proficient in Microsoft Excel, Google Sheets, and data analysis tools.
- Highly organized, detail-oriented, and results-driven.
