The Program Manager – Regional Marketing Officer is responsible for driving growth in the regional credit card business across Luzon, Visayas, and Mindanao. The role focuses on identifying market opportunities, developing and implementing usage and loyalty programs, and managing merchant partnerships to increase billings, revenue, and customer engagement. The position contributes significantly to overall retail and merchant billings while ensuring compliance with policies and effective collaboration across teams.
Responsibilities
- Plans, executes, and implements programs and campaigns within the region to promote cardholder usage and loyalty
- Understands customer segment needs, monitors competitive activity, and identifies new trends and opportunities to design targeted retention programs
- Manages and builds relationships with top, non-traditional, and emerging installment merchant accounts to drive volume and profitability
- Identifies and launches usage marketing programs that influence customer behavior and deliver value
- Implements and manages strategic and tactical usage programs with proper tracking to achieve targets
- Organizes and collaborates with cross-functional teams to ensure effective program implementation
- Works closely with Data Science and Finance teams to develop MIS, financial projections, and performance monitoring
- Coordinates with other divisions and departments to plan and execute marketing programs
- Manages resources, budget, and personnel to maximize results while ensuring compliance with regulations and business policies
Qualifications
- Bachelor's degree in Business or Marketing
- With at least 3–5 years experience in a managerial role, preferably in Sales and/or Marketing
- Knowledge of credit card metrics such as customer base, billings, loans, revolve rate, and revenue
- Strong financial acumen and understanding of campaign levers for success
- Expertise in marketing, data analytics, campaign performance monitoring, account management, and strategic planning
- Skills in leadership, strategic thinking, analytical ability, project/campaign management, communication, negotiation, and creativity
- Attributes include being results-oriented, resilient, adaptable, articulate, and open to new learning
- Proficiency in MS Word, PowerPoint, Excel, and Adobe Photoshop
