Marketing Officer - 2 yrs experience in Digital Marketing - Pasig

Qualifications

Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.

2-3 years of experience in social media management, copywriting, or digital marketing.

Strong writing skills with the ability to adapt tone for different brands.

Familiarity with social media platforms, analytics tools, and content scheduling platforms.

Creative thinker with a good eye for visuals, trends, and storytelling.

Strong personality, confident in sharing ideas and working in a fast-paced environment.

Basic photo/video editing skills are a plus.

Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.

Experience in mall coordination, marketing mileage tracking, or event support is a plus.

Key Responsibilities

• Partnerships & Mall Mileage
• Coordinate with mall marketing teams to secure mall mileage (LED ads, static placements, mall e-
  
  

newsletters, in-mall events).

• Monitor deliverables and timelines with mall partners to ensure proper brand exposure.
• Maintain a database of mall tie-ups and provide reports on visibility secured.
• Influencer Management
• Identify, onboard, and manage influencers that align with the Gingersnaps brand and campaign
  
  

objectives.

• Brief influencers on brand guidelines and campaign direction.
• Monitor content delivery and schedule, ensuring high-quality, on-brand outputs.
• Track performance of influencer campaigns and provide post-campaign performance reports
  
  

(reach, engagement, conversions).

• Coordinate with internal departments and influencers to ensure smooth delivery of items or PR
  
  

packages.

• Marketing Campaign Execution
• Assist in the planning, production, and implementation of marketing campaigns across digital, in-
  
  

store, and mall platforms.

• Ensure campaign timelines are followed and that deliverables are aligned across all touchpoints.
• Coordinate with cross-functional teams (creative, operations, e-commerce, merchandising) to
  
  

ensure integrated execution.

• Social Media Analytics & Support
• Review and analyze regular reports on social media performance (engagement, growth, top
  
  

content, trends).

• Suggest optimizations based on analytics and seasonal performance.
• Support the Social Media Specialist with content calendar alignment and campaign tie-ins.
• Promotions & Launches
• Help conceptualize promotional activities and launch campaigns (in-store and online).
• Coordinate timing and communication plans with Sales and Operations, E-commerce, and
  
  

Merchandising.

• Evaluate promo performance and provide data-backed insights on effectiveness.
• Admin & Reporting
• Maintain the brand marketing calendar and campaign tracker.
• Monitor and update marketing budgets for mall mileage, influencer spending, and activations.
• Submit reports on marketing activities, mall mileage secured, campaign status, and influencer
  
  

performance on a monthly basis.

• Content Management
• Support the creation and curation of digital content across all platforms (website, email, social
  
  

media, e-commerce assets).

• Coordinate with the creative team and social media team for content briefs and production
  
  

timelines.

• Ensure all published content adheres to brand tone, visual identity, and campaign objectives.
• Monitor content performance and make recommendations for future improvements based on
  
  

analytics.