We Are The People Who Give Possibilities Purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Key Responsibilities
Portfolio Strategy & Growth
- Own and execute the regional marketing strategy for Biosurgery and Infection Prevention portfolios across CASAJ-TWHK, aligned with global strategic priorities
- Lead portfolio selection strategy and market assessment across CASAJ countries to identify and prioritize opportunities for:
- New product introductions, line extensions, and platform expansion
- Growth acceleration of existing products through improved positioning, indication or specialty expansion, and market penetration
- Translate market insights, customer needs, and competitive dynamics into clear portfolio priorities and strategic initiatives
- Support market entry, expansion, and portfolio optimization initiatives across key CASAJ-TWHK markets
Commercial & Launch Excellence
- Lead regional launch planning and execution for new products and indications, ensuring strong market readiness and disciplined execution
- Develop core value propositions, messaging frameworks, and positioning to enable consistent adoption across markets
- Partner with country teams to localize strategies while maintaining regional consistency
Sales & Capability Enablement
- Develop and deliver highquality marketing tools, playbooks, and campaigns to support sales execution and demand generation
- Collaborate with Clinical Training, Medical Affairs, and Commercial Excellence teams to strengthen commercial capability and market development
CrossFunctional & Stakeholder Collaboration
- Work closely with country marketing teams and crossfunctional partners, including Global Marketing, Finance, Regulatory, Quality, Supply Chain, etc.
- Act as a key regional interface to global teams, ensuring CASAJ needs and market realities are well represented in global strategies and priorities
Required
Qualifications & Experience
- 7–10 years of experience in marketing within the medtech or pharmaceutical industry
- Proven experience managing regional or multicountry portfolios
- Strong understanding of hospital, surgical, or proceduredriven markets
- Exposure to product launches, market development and professional education
- Experience in Biosurgery, Infection Prevention, or adjacent therapy areas are preferred
Why Join Us
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
Primary Work Location
SGP The Strategy
Additional Locations
Work Shift
