Marketing Manager

S&P Enterprises, Inc. is looking for an experienced and results-driven Marketing Manager to lead our marketing initiatives, strengthen our brands, and support the continued growth of our agricultural business.

Primary Responsibilities

Marketing Strategy – Develop annual marketing plans, budgets, and campaigns aligned with company objectives.

Brand Management – Strengthen S&P's product brands, positioning, and market presence.

Trade Marketing – Lead dealer promotions, farmer activities, product demonstrations, and sales-support programs.

Digital Marketing – Manage social media, digital advertising, content, and online campaigns.

SP Grow Marketing – Drive farmer registrations, platform adoption, engagement, and retention.

Corporate Communications – Oversee company branding, public relations, events, and official communications.

Team Management – Supervise marketing personnel, creative production, and external agencies.

Performance Monitoring – Track marketing KPIs, campaign effectiveness, budgets, and ROI.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

At least 5 years of marketing experience, preferably with 2–3 years in a leadership role.

Experience in brand management, trade marketing, and digital marketing.

Background in agriculture, FMCG, or distribution is an advantage.

Strong leadership, communication, analytical, and planning skills.

Key Performance Indicators

Growth of priority product brands

Dealer and farmer engagement

SP Grow registrations and active users

Marketing campaign performance and ROI

Marketing budget efficiency

Team productivity and timely campaign execution