Job Description
Department
Galleria-Marketing
Employee Type
Probationary
The
Marketing Manager is responsible for driving
foot traffic, tenant sales, brand engagement, and customer loyalty for Robinsons Galleria through the strategic planning and execution of
events, promotions, and integrated marketing campaigns across offline and digital channels. This role leads the end-to-end marketing calendar, ensures strong mall visibility, and partners closely with tenants, agencies, and internal teams to maximize commercial impact.
Key Responsibilities Foot Traffic & Sales Growth
- Develop and execute marketing strategies focused on increasing mall foot traffic , dwell time, and tenant sales
- Design consumer-led campaigns that convert awareness into store visits and transactions
- Align promotions with seasonality, consumer insights, and business objectives
Events & Activations
- Conceptualize, plan, and execute mall-wide events, POP-ups, experiential activations, and community-led programs
- Manage events from ideation to post-event performance evaluation
- Ensure activations are visually compelling, on-brand, and commercially effective
Promotions & Campaign Management
- Lead the development of thematic mall promotions , sales events, and shopper rewards programs
- Collaborate with tenants to roll out co-promotions and cross-brand campaigns
- Execute integrated campaigns across OOH, in-mall media, social media, digital ads, and owned platforms
Digital & Online Marketing
- Drive online-to-offline (O2O) campaigns that translate digital reach into mall visits
- Oversee social media content, influencer tie-ups, digital ads, and mall online listings
- Use data and analytics to optimize digital performance and campaign ROI
Tenant & Stakeholder Collaboration
- Partner closely with tenants to boost participation in mall promotions and align interests
- Work with leasing, operations, and visual merchandising teams for seamless execution
- Manage creative, events, and digital agencies to ensure quality and timeliness
Budgeting & Performance Tracking
- Manage and optimize the marketing budget to maximize returns
- Track and analyze KPIs including foot traffic, sales uplift, campaign reach, and engagement
- Prepare post-campaign evaluations and business reports with actionable insights
Qualifications & Requirements
- Bachelor's degree in Marketing, Communication, Business, or related field
- At least 58 years of marketing experience , preferably in retail, malls, FMCG, or lifestyle brands
- Proven success in event marketing, promotions, and campaign management
- Strong understanding of digital marketing, social media, and O2O strategies
- Experience working with tenants, agencies, and cross-functional teams
- Strong project management and leadership skills
Key Competencies
- Strategic thinking with strong commercial orientation
- Creative ideation with executional discipline
- Data-driven decision-making
- Excellent communication and stakeholder management
- Strong understanding of shopper behavior and retail dynamics
Success Metrics
- Growth in foot traffic and mall visitation
- Increase in tenant sales and promotion participation
- Strong campaign ROI and engagement metrics
- High-quality event execution and brand perception
Experience Range Range (Years)
5 - 10 years
Job posted on
2026-01-08
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: Philippines City: Quezon City National Capital Region Company Website: https://www.robinsonsland.com Job Function: Marketing Company Industry/
Sector: Real Estate
What We Offer
About The Company
Searching, interviewing and hiring are all part of the professional life. The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof. Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.
Report
Disclaimer: talentmate.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [Confidential Information].
